www.bfpa.co.uk 31 relevant section for their requirements. Visitors to the site will also be able to purchase full standards documentation at a reduced price. We intend the standards catalogue and standards section on the website to be the main go-to resources for all relevant standards to our industry. If this is achieved, we will have raised the profile of standards as well as the work our technical committees undertake. Moreover, as a by-product of this activity we hope to secure more volunteers eager to take part in committee and strategy work. Work on the catalogue will continue during 2023 and we are planning to go live during the middle of the year. What should also be highlighted is the fact that Lucy Tuckey is proving invaluable in terms of the work she is doing on both communication to members – whether it be via email updates, the monthly newsletter or other collateral – are both safely received and contain what we consider to be the most critical and valuable information. The strategy meeting during 2021 highlighted that this information is not always reaching its intended audience or is not deemed of key importance. To achieve better reach and content, this really needs to be steered by someone with proven expertise in marketing. In this regard, we are fortunate that in our new Managing Director, Chris Butcher, we have someone with just this type of proven pedigree. So, I believe the BFPA is in safe hands in terms of how it markets itself during 2023 and beyond. We within the Industry and Standards strategy team also feel that the work we have been entrusted with is in similarly safe hands. “I believe the BFPA is in safe hands in terms of how it markets itself during 2023 and beyond.” the catalogue and the standards landing page. Her sound IT knowledge and software writing capabilities are truly reaping dividends for us. Marketing focus My team and I are also keen that the BFPA’s current channels of
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