Handling & Safety Matters regulations proved to be a blessing in disguise. “Knowing too much might have discouraged us,” he reflects. Strong relationships with customers have been vital in helping Combilift navigate these complexities, with clients often providing valuable guidance on their specific requirements. Humble beginnings Since its humble beginnings with a team of just 13 engineers and fabricators, Combilift has expanded dramatically, now employing 850 people, including a dedicated export team. This growth allows McVicar to concentrate on broader strategic decisions while logistics specialists ensure that everything runs smoothly from pre-delivery inspections to final shipping. The significance of having a global support network cannot be overstated. McVicar understands that regular servicing is crucial for maintaining the efficiency of heavy machinery. Combilift’s route to market is bolstered by a global dealer network equipped with skilled service engineers. The company prioritises comprehensive training, both in-house and in local markets, to ensure that customers receive prompt and professional service. Today, Combilift has more than 300 dealer distributors worldwide, highlighting the importance of localised support for customers. Winning the title of Irish Exporter of the Year stands as a testament to Combilift’s achievements in the face of stiff competition from various industries, including large global players in pharmaceuticals and medical devices. This accolade was not simply awarded based on an application; the rigorous selection process involved two extensive interviews with a panel of independent judges from diverse sectors. McVicar regards this recognition as akin to winning an Olympic gold medal, reflecting a validation of Combilift’s commitment to excellence in manufacturing and export. “We don’t simply rebadge products,” he affirms. “We design, fabricate, paint, and assemble our vehicles from start to finish before exporting them worldwide.” Dedication As McVicar looks back on his journey, he acknowledges the hard work and dedication that have defined his path. Both he and Moffett hail from humble beginnings, having grown up on farms where a strong work ethic was essential. This commitment remains a guiding principle for McVicar. “I was never handed anything, and that work ethic has stayed with me,” he explains. Today, Combilift is a debt-free, privately owned company with revenues exceeding €500 million, having only experienced a downturn during the financial crisis of 2008/09. At the heart of Combilift's ongoing success lies a commitment to innovation. The team continually develops new products to maintain the company’s competitive edge in the market, driving McVicar's passion for advancement forward. “That’s what really drives me—knowing that Combilift’s innovation keeps us moving ahead,” he concludes. As Combilift continues to navigate the evolving global market, Martin McVicar’s story exemplifies the potential of innovative thinking and a commitment to quality, setting a high standard in the material handling industry. 34 | Plant & Works Engineering www.pwemag.co.uk October/November 2024 Martin McVicar, Combilift co-founder and CEO
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