SPECIAL REPORTS 32 HYDRAULICS & PNEUMATICS October 2026 www.hpmag.co.uk As the UK’s leading agricultural machinery show, LAMMA 2027 will provide an opportunity for visitors to explore new developments, discover innovative technologies and connect with businesses from across the agricultural sector. With more than 800 exhibitors expected, the event will showcase an extensive range of machinery, equipment, technology and services, bringing together established global manufacturers and specialist suppliers under one roof. From tractors and combines to arable and grassland machinery, LAMMA offers a platform for visitors to examine equipment, compare products and investigate solutions designed to meet the demands of modern agricultural operations. Machinery and equipment on display Agricultural machinery remains at the heart of LAMMA, with manufacturers and suppliers presenting equipment covering a broad range of farming applications. Visitors can expect to explore machinery and technologies relevant to arable production, grassland management and agricultural contracting, alongside specialist equipment and services supporting businesses throughout the industry. The show also provides a platform for machinery launches and UK debuts, offering visitors the opportunity to discover new products and developments entering the agricultural marketplace. For farmers and contractors considering future investments, LAMMA provides an opportunity to examine equipment up close, discuss specifications with suppliers and compare available options. With businesses ranging from major international manufacturers to smaller specialist companies, the exhibition offers a broad overview of agricultural machinery and technology in one location. Innovation and emerging technology Innovation will once again be an important focus at LAMMA 2027, reflecting the agricultural industry’s continuing interest in technologies that can support efficiency, productivity and sustainability. The event brings together manufacturers and technology providers developing solutions for agricultural businesses, allowing visitors to explore how advances in machinery and equipment could benefit their operations. A key attraction will be LAMMA Innovation Live, which is set to feature live demonstrations of agricultural machinery and technology. This dedicated feature offers visitors an opportunity to see equipment in action, providing a different perspective from traditional static machinery displays. Alongside the wider exhibition, these demonstrations will highlight developments in agricultural engineering and provide further opportunities for visitors to engage with new technology. Industry knowledge and networking Beyond machinery displays, LAMMA provides a meeting point for agricultural professionals to exchange knowledge, build relationships and discuss developments affecting the industry. The event’s educational and knowledge-sharing opportunities will complement the exhibition, with further programme details available through the organiser as they are announced. The Future in Farming Zone will provide an additional focus on opportunities within the agricultural industry, while the Dairy & Beef Hub will offer a dedicated area relevant to livestock producers and businesses serving the dairy and beef sectors. Visitors will also be able to engage directly with manufacturers, dealers and industry specialists, gaining information that may help inform purchasing decisions and future business planning. For many attendees, the opportunity to meet suppliers, discuss operational challenges and establish new industry contacts is an important part of the event. LAMMA 2027 to showcase the latest in agricultural machinery and technology LAMMA returns to the NEC Birmingham on 20–21 January 2027, bringing together farmers, contractors, manufacturers and agricultural professionals for two days dedicated to the latest machinery, equipment and innovations shaping the future of farming. H&P reports. CropTec and Low Carbon Agriculture LAMMA 2027 will also be co-located with CropTec and Low Carbon Agriculture, extending the range of agricultural subjects represented at the NEC Birmingham. CropTec focuses on developments in arable farming and crop production, while Low Carbon Agriculture explores approaches and technologies associated with more sustainable agricultural practices. Bringing these events together provides visitors with opportunities to investigate machinery and equipment alongside wider developments in crop management, agricultural innovation and lower-carbon farming. The combined offering reflects the diverse considerations facing modern agricultural businesses, from machinery investment and operational efficiency to production methods and environmental performance. Planning Your Visit LAMMA 2027 offers farmers, contractors and agricultural professionals an opportunity to explore equipment, discover new technologies and connect with businesses from across the sector. Whether researching machinery purchases, investigating innovations or seeking industry knowledge, visitors will find a broad range of products, services and expertise brought together at one venue. LAMMA 2027 takes place at the NEC Birmingham on Wednesday 20 January, from 8.00am to 6.00pm, and Thursday 21 January, from 8.00am to 4.30pm. For further information and visitor registration, please visit: www.lammashow.com Free tickets available until 6 January 2026. After this date, tickets are £8 + VAT online, increasing to £12 + VAT on the opening day of the show (20th January). Students and under 18s attend free.
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