LAMMA PREVIEW 38 HYDRAULICS & PNEUMATICS October 2025 www.hpmag.co.uk For two days, the NEC will be filled with the sights and sounds of modern agriculture. The show will occupy 11 halls, bringing together more than 600 exhibitors covering every aspect of the industry — from tractors and combines to digital systems, parts, tools and services. It is an event known for its scale and breadth, reflecting both the diversity and the ambition of British farming. LAMMA is widely regarded as the meeting point for the sector at the start of each year. Farmers, contractors, engineers and suppliers gather not only to see machinery but to exchange ideas, make connections and gauge the mood of the industry. It is a place to take stock of progress and consider what comes next. Co-location The 2026 event will see LAMMA joined under the same roof by two other established shows: CropTec, which focuses on agronomy and crop technology, and the Low Carbon Agriculture Show, which addresses sustainability, renewable energy and environmental business. All three will run concurrently at the NEC, allowing visitors to move freely between them. This colocation is intended to offer a broader, more integrated view of agriculture — bringing together mechanical innovation, scientific development and environmental strategy in one setting. LAMMA’s primary focus remains on machinery and engineering, but its character has always been practical as well as commercial. It attracts a professional audience, and most visitors either make purchasing decisions or strongly influence them. For exhibitors, that makes it a key opportunity to showcase new models, present upgrades and demonstrate technology directly to potential buyers. For visitors, it offers the chance to compare products side by side and speak directly to manufacturers’ technical teams. While the exhibition floor remains at the heart of the event, the 2026 edition will feature a greater emphasis on discussion and learning through the conference and seminar programmes linked to the co-located shows. The Low Carbon Agriculture event, in particular, will provide structured content across three dedicated theatres, featuring expert speakers and sessions focused on renewable energy, carbon management, digital tools, policy and sustainable farming systems. Alongside this, CropTec will continue its established tradition of delivering technical insight and innovation updates for arable producers. Together, they will add a new dimension to LAMMA’s largely machinery-based offer, providing visitors with access to both practical demonstrations and broader strategic context. This combination of shows reflects how farming itself is evolving. Machinery, data, energy and environmental performance are now intertwined, and progress in one area often depends on another. Farmers seeking to improve efficiency or cut emissions increasingly look to solutions that combine engineering with digital and agronomic insight. The alignment of LAMMA with CropTec and Low Carbon Agriculture recognises that reality, creating an event where visitors can explore those links in a single visit. An early-bird breakfast service runs from 7am to 9am, giving those who arrive early the opportunity to prepare for a full day of exploration. The show opens officially at 8am and runs until 6pm on the Wednesday, and until 4.30pm on the Thursday. With eleven halls to cover, even two days can pass quickly. Many visitors choose to focus on particular sectors or technologies, whether In January 2026, the National Exhibition Centre in Birmingham will once again host the LAMMA Show, the United Kingdom’s largest exhibition dedicated to agricultural machinery, technology and services. Taking place on Wednesday 14 and Thursday 15 January, the event marks the 43rd edition of a show that has become a cornerstone of the British farming calendar. H&P reports. LAMMA 2026 returns to the NEC with focus on machinery, technology and sustainability
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