NEWS 14 HYDRAULICS & PNEUMATICS June 2025 www.hpmag.co.uk Fluid Filtration launches in the UK May 2025 saw the launch of Fluid Filtration which will exclusively sell Ikron filters in the UK. Founded by industry veteran Sophie Fisher, the company reflects her commitment to integrity, quality, and customer service. After a distinguished 35-year career with a single organisation, redundancy in March 2024 prompted Sophie Fisher to reassess her professional direction and reconnect with her passion for the fluid power sector, where she has amassed 40 years of experience. Over the past year, she recognised that re-entering the industry required a fresh approach — one grounded in accountability, integrity, and alignment between her personal values and those of the businesses she represents and partners with. “It’s about more than just business; it’s about integrity, accountability, and a commitment to quality and customer service,” she explained. “Working with partners who share those principles is essential.” Her search led to a partnership with Ikron Srl, an Italian manufacturer of hydraulic filters and a subsidiary of the Casappa Group — a global leader in pumps, motors, filters, and hydraulic systems based in Parma, Italy. A visit to Ikron’s facility confirmed their shared commitment to honesty, integrity, quality, and customer service. “Ikron is the partner I’ve been looking for,” she said. “Together, we will advance within the UK market with passion and dedication.” To mark its launch, Fluid Filtration is offering free delivery for the first 20 customers placing orders for delivery by December 2025. For further information, please visit: https://www.fluidfiltration.co.uk/ NHL launches refreshed brand identity to reflect growth and heritage NHL, formerly known as Northern Hydraulics, has announced the launch of its refreshed brand identity. Going forward, the company will operate under the streamlined name “NHL”. This rebrand includes a modernised logo and visual identity that reflects NHL’s strong position in the hydraulic cylinder industry and its ambitions for future growth. While the name may be shorter, the commitment to quality, partnership, and performance remains stronger than ever. The new identity embodies NHL’s legacy of over 40 years while representing its forward-thinking approach and commitment to excellence. Barry Morris, CEO, NHL commented: “This transformation isn’t just about a new logo, it’s about aligning our visual identity with who we are today and where we’re going. As we continue to serve customers across four continents, it’s important that our brand reflects the strength, reliability, and innovation that NHL stands for.” With more than 400,000 cylinders produced in the last three years and a team of 90 skilled experts, NHL is trusted by customers across four continents to deliver high-quality, dependable hydraulic cylinders. The company’s in-house design team, advanced robotic machinery, and stringent testing protocols ensure every cylinder performs flawlessly in even the most demanding environments. NHL delivers high-performance hydraulic cylinders tailored for demanding industries from construction and agriculture to aviation and waste management. With end-to-end capabilities including design, machining, welding, testing, and stock management, NHL ensures every project is delivered with precision, quality, and reliability. The new NHL logo features a 3D cylinder transforming into a forwardfacing arrow, representing precision, momentum, and engineered performance. It captures both NHL’s proud legacy and its dynamic vision for the future. For over four decades, NHL has built a reputation for delivering reliable, highperformance hydraulic solutions. With this refreshed identity, the company is staying true to its roots while embracing new opportunities to support customers around the world. Seamus Morris, Founder and Barry Morris, CEO
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