Drives & Controls March 2024

Adam Porter, Product Group Manager at OEM Automatic went on to say “Thanks to the large product offer Oriental Motor brings, we are able to develop and evolve with our customers providing solutions today and into the future, in essence we can offer a one stop shop to customers and we can expand with your engineers. We are a technical trading company so everyone is speaking from a technical, engineering background, so we’re not just salesman”. Mike went further to say Our field sales staff are degree educated engineers, our first priority when engaging with a customer is to understand and meet their automation requirement. This philosophy and approach aligns perfectly well with the values of OEM Automatic. Nik Page added “It’s what OEM can do for you", we try to find areas where our customer has a problem and approach the problem from an engineering/ application point of view. We’re not doing switch sell, we are an important part of our customers design team, and look to work closely with design engineers. This exciting new distribution deal between Oriental Motor and OEM Automatic is a strategic alliance that holds promise for the industry. With Oriental Motor's cutting-edge technologies and OEM Automatic's established position as a specialist supplier, this collaboration is poised to usher in a new era of innovation and support for customers in the dynamic field of motors and drives. Oriental Motor, Japan's oldest motor manufacturer, producing electric motors for over 130 years. The overall product range comprises over 70,000 products, and covers various motor technologies. Since its entry into the European market in 1982, the company has played a vital role in the region's motor manufacturing industry. In the UK specifically, Oriental Motor has been a trusted source of highquality Japanese motors since 1996. OEM Automatic, specialise in marketing and selling components for industrial automation. They proudly represent over 50 top suppliers and serve as their local sales organisation in the UK. For more information, visit www.oriental-motor.co.uk info@oriental-motor.co.uk 01256 347 090 Thanks to the large product oer Oriental Motor brings, we are able to develop and evolve with our customers providing solutions today and into the future, in essence we can oer a one stop shop to customers and we can expand with your engineers. We are a technical trading company so everyone is speaking from a technical, engineering background, so we’re not just salesman Adam Porter, Product Group Manager, OEM Automatic “ ”

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