In a strategic move that forti es its position as a leader in the motors and drives industry, Oriental Motor has recently signed a signi cant UK distribution deal with the Swedish owned, OEM Automatic. This partnership is poised to have farreaching implications, oering enhanced support to customers, particularly in scenarios where sourcing or replacing AC or Brushless DC (BLDC) motors has proven challenging, especially since the withdrawal from the market of the Panasonic AC and BLDC product series. OEM Automatic, a distinguished specialist supplier of high quality automation products,stands to benefit immensely from the expansion of its product portfolio, with the addition of Oriental Motor's comprehensive range. The move is especially crucial in scenarios where AC or BLDC motors have been discontinued, providing customers with viable alternatives and ensuring seamless operations without disruption. “What is really exciting for us, is that we’re seeing lead times halved from what is an average 8 to 12 weeks, that is a massive shift that can only be good for the market.” Said Nik Page, Nik Page, the Motors Business Area Manager for OEM Automatic, “Customers can get product quicker than they’ve ever been able to get it.” Oriental Motor's extensive product line spans an array of cutting-edge technologies, ranging from the intelligent stepper and servo motor range (AZ series) to open loop stepper motors with drivers (PKP and CVK Series). The inclusion of AC input BLDCs (BLE2 series & BMU Series), DC input BLDCs (BLH and BLV-R series), induction motors, reversible motors, IP67 rated motors, and various actuators further solidifies Oriental Motor's commitment to delivering innovative solutions for a diverse range of applications. Mike Larsen, the UK Divisional Manager of Oriental Motor, expressed enthusiasm about the collaboration, highlighting the strategic significance of partnering with OEM Automatic, a major player in the distribution landscape. He identified that this venture would not only provide OEM Automatic's customers with access to a broader range of high-quality products but also serve as an opportunity to introduce Oriental Motor to a new audience of engineers. Nik Page, echoed Larsen's sentiments, emphasising the expansive nature of this collaboration. He sees this partnership as a pivotal move that expands their current offerings and positions OEM Automatic firmly within the domain of control and automation. Page believes that this alignment with Oriental Motor's products and systems, aligns seamlessly with the evolving needs of their customers, both present and future. nADVERTORIALFEATURE ORIENTAL MOTOR AND OEM AUTOMATIC LTD COMBINE TO PROVIDE A LASTING ALTERNATIVE SOLUTION
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