News 9 www.aftermarketonline.net OCTOBER 2026 Niterra renews its partnership with Scuderia Ferrari HP Niterra has renewed and expanded its long-standing technical partnership with Scuderia Ferrari HP through a new multi-year agreement, marking a new chapter in a collaboration that has spanned 30 years. For the first time, NTK oxygen sensors will join NGK spark plugs as part of the technical partnership with Scuderia Ferrari HP in Formula 1. As part of the expanded agreement, Niterra has also become an official partner of Ferrari Hypercar in the FIA World Endurance Championship (WEC), where the legendary 24 Hours of Le Mans represents one of motorsport’s toughest competitive events. The partnership builds on a relationship that began in 1996, and Niterra says it reflects the shared commitment of both companies to technical excellence, innovation and performance. “Extending our partnership with Ferrari and supporting both its Formula 1 and Hypercar programmes underscores our shared commitment to innovation, performance and technical excellence”, said Damien Germès, President & CEO of Niterra EMEA GmbH. “This collaboration accelerates the transfer of technology from the racetrack to the road, delivering tangible benefits to our customers while strengthening the global visibility of our brands.” SBxPRO has been developed specifically for professional workshop environments, with the initial range covering products technicians use regularly, including direct-fit wiper blades and maintenance sprays such as brake cleaner, instant gasket sealant and EGR valve cleaner. Simply Brands says the launch is the first stage in the development of SBxPRO, with further products set to be added to the range. Two SBxPRO jackets are up for grabs, with two winners each receiving one jacket. To enter, simply answer the following question: Which of these products forms part of the initial SBxPRO range? A) Brake cleaner B) Brake discs C) Shock absorbers Email your answer, along with your name and contact details, to competitions@aftermarket.co.uk, using ‘SBxPRO Competition’ as the subject line. Entries close on 31 October 2026. Two winners will be selected after the closing date and notified by email. Win an SBxPRO jacket To mark the launch of its new SBxPRO range for trade professionals, Simply Brands has teamed up with Aftermarket to give two readers the chance to win an SBxPRO branded jacket. Damien Germès (right), President & CEO of Niterra EMEA, and Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari.
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