Turbos 44 www.aftermarketonline.net MAY 2026 Hassle-free turbo solution for the UK aftermarket Aftermarket turbocharger supplier, The Turbo Guy, has launched a new tradeonly turbo brand, called Kiiro, which the company says will provide further choice and simplicity to the UK aftermarket. Complementing its growing remanufactured turbo portfolio, Kiiro will be sold exclusively via The Turbo Guy’s network of motor factors and parts distributors. Recognising the need for transparency and cost efficiency in the market, the Kiiro brand features zero surcharges to motor factors, to help them improve cash flow and simplify administration. In addition, all Kiiro turbos come with a 12-month noquibble warranty as standard, and there is no old core exchange required. In launching the new brand, The Turbo Guy says that distributors will benefit from straightforward pricing, cleaner invoicing and easier stock management, whilst workshops will gain fast access to high-quality stock. In the first few months, there will be a range of 20 SKUs for Kiiro, covering fast-moving volume car and van applications, including PSA, VW, and Ford Transit models. The product range is then expected to double during the remainder of 2026. A distinctive brand Delivering OE-matching performance, Kiiro turbos are supplied in a distinctive yellow box and are ready to fit. The brand name is a nod to the Japanese word for yellow, whilst also denoting premium quality. Commenting on the launch, Allan Mitchell, founder and Managing Director, said: “Speaking with our customers, we recognised an opportunity to create more choice in the market, whilst building on our reputation for high-quality turbos. The Kiiro brand represents premium quality but at a budget price point. By removing surcharges, old core tracking, credit notes and associated administration, and adding a no-quibble warranty, we are helping factors to streamline their business. “Our message is simple: no hassle, just quality turbos with the backup that the trade expects, so factors can sell with confidence and focus on looking after their customers. Alongside our remanufactured offer, the launch of Kiiro is a welcome boost to our mission to become the turbo supplier of choice for the UK aftermarket.” www.theturboguy.com Pictured with the new Kiiro boxes are Managing Director Allan Mitchell (left) and Sales Director, Kyle McAleer.
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