On the move 48 www.aftermarketonline.net APRIL 2026 Halfords has appointed Jess Jones as Director of Fleet Solutions as it accelerates growth across its fleet operations. Jess has experience spanning fleet, leasing and B2B mobility, where she has led national account and operational teams and delivered growth through long-term customer partnerships. She has moved from a role as Sales Director at Sixt UK. The appointment reflects Halfords’ investment in Fleet Solutions, supporting businesses through its nationwide garage network with integrated maintenance, servicing and mobility solutions. Adam Pay, Managing Director of Garages at Halfords, said: “As fleets face increasing cost pressures and operational complexity, our national scale and service capability position us strongly to support customers. Jess’s leadership will help us accelerate momentum and unlock further opportunities in this important market.” On the move Our round-up of the latest industry appointments. Send your people and recruitment news to the editor: chris@aftermarket.co.uk Point S has appointed Mick Standbridge as Business Development Manager South West, with a brief to help members achieve growth through the Point S network and expand the organisation’s geographical footprint. Mick will work with existing and prospective members, helping businesses improve performance, strengthen customer retention, and capitalise on opportunities. “I’m looking forward to working closely with businesses across the region to help them grow, adapt and make the most of the opportunities ahead,” he said. Ali Yilmaz, Point S UK Managing Director, added: “Mick brings deep industry knowledge, which will be invaluable as we strengthen our regional presence and provide even greater support to workshops and tyre retailers.” Keyloop has appointed Jonathan Williamson to the new role of Chief Delivery Officer, responsible for overseeing successful customer implementations, facilitating product adoption and maximising dealer value. Jonathan brings over 20 years of experience in highgrowth software-as-a-service businesses, driving teams to focus on positive customer outcomes. Commenting on his appointment, Tom Kilroy, CEO at Keyloop, said: “Jonathan’s experience in scaling customercentric services teams globally aligns perfectly with our strategic priorities as we deliver the Fusion Automotive Retail Platform (ARP) to our global customer base.” The ARP aims to optimise the vehicle sales and ownership journey. Jonathan added: “The creation of this role reflects Keyloop’s focus on project delivery excellence and rapid customer outcomes – more crucial than ever for meeting the demand for the Fusion Platform.” Bowker Motor Group has appointed Jonathan Rogan as Group Aftersales, Data and Innovation Director, a new role designed to align its aftersales performance with emerging technologies and dataled strategy. He will focus on integrating aftersales operations with data analytics, automation and AI across all Bowker dealerships. “The industry is shifting fast, and we need to be ahead of that curve. From predictive maintenance to smarter customer journeys, the opportunities to improve through data and technology are huge. I’m excited to get started,” said Jonathan. This new position reflects Bowker’s long-term strategy to modernise core operations and prepare for changing consumer and manufacturer expectations around vehicle servicing, connectivity and customer engagement. Rogan will work with Chris Eccles, who oversees BMW, MINI, Changan and Chery operations, and Tom Fox, who leads Bowker’s Porsche Centre business. Point S adds four decades of experience Keyloop creates new C-suite role Halfords appoints Director of Fleet Solutions Bowker accelerates its data, AI and aftersales strategy Jonathan Rogan Jonathan Williamson Jess Jones Mick Standbridge
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