Industry insights 44 www.aftermarketonline.net APRIL 2026 Anew consumer market intelligence company, specialising in the automotive industry, launched in February this year. The company, Automotive Insights & Research Services, has been set up to provide just-in-time market intelligence based on monthly surveys of 1,000 UK motorists. The Manchester-based company has been collecting data from UK motorists since January 2025 and has amassed significant insights into their attitudes, behaviour, and current and future consumption plans. The company’s research covers all aspects of car ownership (the car purchasing journey, brand loyalty & advocacy, finance & insurance, usage, servicing, perceptions of the latest developments, and future intent). Automotive Insights & Research Services Commercial Director, Nigel Morris (pictured) commented: “The industry is going through monumental change in every direction. We recognise how hard it is for organisations and the individuals in those organisations to navigate these times successfully. Our team of incredible researchers, developers, data scientists and academic experts have helped build a suite of tools which individuals can rely on, will help drive efficiency and ultimately increase performance.” The company is supported by an experienced group of industry advisors that includes Aftermarket veteran Ian Penny, Automotive Research Guru Richard Walker, Industry Futurist Tom Cheesewright, Media & Technology Specialist Chris Ashton-Green, Classic, Specialist and Motorsport expert Helen Bashford-Malkie, Automotive Veteran Peter Seagroatt, Insights specialist Nick Richardson and leading Business and Marketing Academics Prof. Paul Smith and Carol Brown. “Everyone we have spoken to has told us of the unprecedented change, and how there were several key gaps in their knowledge. We have made it our business to do something about it. We are very proud of what we have built, and look forward to showing the incredible insights we have collected,” continued Nigel. To celebrate the launch of the company’s just-in-time market intelligence platform, the company has confirmed a sponsorship of two of ITV’s most prominent automotive and motorsport shows, which see Auto Mundial and Motorsport Mundial being presented by Automotive Insights from Sunday, 22 February 2026. www.automotiveinsights.ai New service offers just-in-time market intelligence to the automotive industry Automotive Insights & Research Services has launched as a just-in-time insight platform to provide what it says is an unrivalled insight into UK motorists’ attitudes, behaviour and consumption.
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