On the road 45 www.aftermarketonline.net FEBRUARY 2025 – and to lead it. Headline sponsored by Alliance Automotive Group UK & Ireland, the conference explored everything from mental toughness and leadership to electrification, supply chain pressures, new business models, fleet opportunities and the challenge of engaging the next generation of talent. Performance coach and former rally champion Penny Mallory began the speaker programme by examining what it takes to thrive under pressure, reminding delegates that resilience can be strengthened like any technical skill. Automotive economist Professor David Bailey then explored the wider global and domestic context, from trade frictions to the slower-thanexpected EV transition, noting that the independent aftermarket remains a key area of opportunity. Turning to global trends, Max Wegner, principal at Roland Berger, highlighted intensifying competition across the value chain. “The easy wins are over,” he noted. “The aftermarket must sharpen its strategy and invest early to stand out in a more digital, price-sensitive world.” Tim Guidotti, director at Ferdotti Motor Services, spoke about the rapid rise of fleet servicing and the cultural and operational shifts needed to support high-uptime customers. The final keynote of the day came from Mickey Wilson, who explored how the aftermarket can better attract and engage Gen Z. Her message was clear: “Gen Z expects honesty and purpose. Influence today belongs to those who tell the most authentic story.” Following the conference, guests gathered for the IAAF Awards Dinner, an evening celebrating the achievements, innovation and community spirit of the independent aftermarket. Reflecting on the success of both the conference and the awards dinner, IAAF CEO Mark Field said: “This year’s The conference also revealed the winners of IAAF’s 2025 Pride of the Aftermarket Awards… O Product of the year: Osram LEDinspect O Service provider of the year: Glen Callum Associates O Outstanding garage contribution: Ferdotti Motor Services O Outstanding achievement award: Darren Wykes O CV supplier of the year: Bilstein Group; highly commended: MAHLE O CV distributor of the year: NAPA Auto Parts UK & Ireland – Commercial; highly commended: Truck Stop O Car distributor of the year (up to 10 branches): Ray’s Garage Supplies; highly commended: Moffatts Motor Accessories O Car distributor of the year (10 branches and above): GSF Car Parts; highly commended, MPD Car Parts O Car supplier of the year – service: GS Yuasa; highly commended: First Line O Car supplier of the year – innovation: Schaeffler; highly commended, Comline Auto Parts conference and awards dinner have shown the very best of our industry. From the insight shared on stage to the incredible energy in the room that evening, it’s clear that collaboration, passion and leadership run through every corner of the independent aftermarket. Together, we’re not just ready for the future – we’re shaping it.”
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