Business 12 www.aftermarketonline.net NOVEMBER 2025 Reaping rewards of future-proofing workshops Repairify Innovations director Martin Brown on benefits of in-house ADAS calibrations ADAS systems are no longer a niche feature in vehicles because they are now seen as a key part of the technology that ensures safer and efficient driving. With this increase, bodyshops, accident repair centres, and general workshops are viewing ADAS calibration work as a key revenue stream and are looking to bring it in-house rather than outsourcing the work to main dealers and third parties. The first benefit is what every business wants, and that is operational control. Bringing calibrations in-house means vehicles no longer need to leave the site for work, so workflows are not disrupted by delays that might happen when the vehicle is off-site awaiting work to be done and then returned. This leads to significantly less downtime, which, in turn, leads to a reduction in key-tokey times, so customers are happy that they are getting their vehicle back more quickly, and businesses have bays open for additional work to be completed. The second benefit is made up of customer confidence and compliance. The customer wants to know calibrations have been done correctly, and businesses can offer peace of mind by letting them know it was all overseen by a specific technician and carried out under the business’s roof. This helps build trust with the customer and strengthens the workshop’s reputation for right first-time calibrations. A lot of work goes into compliance. However, if all the ducks are in a row from the business, it is pretty straightforward. This is because keeping the work in-house makes it easier for the workshop to meet manufacturer procedures, the Thatcham IIR requirements, which are known as the industry standard, and insurance mandates. In addition, it allows for the business to have complete audit trails and calibration printouts. These two things are especially important if there is an issue that arises later, and there are questions from insurers and solicitors around liability. The final benefit is more strategic, and this is because bringing ADAS calibration work in-house should be part of a business’s ongoing strategy. The investment in training for staff and products required to perform the calibrations ensures the business can meet the demand for work. It also means it can advertise that it offers in-house calibrations, which differentiates it from competitors, alongside it potentially being a prerequisite to joining an insurer’s network of preferred workshops. However, the most important strategic benefit comes in the form of the business future proofing itself because, as vehicles have more ADAS systems fitted as standard, it will lead to calibrations becoming a centre piece of repair work. Having skilled technicians and products on site ensures work can be hoovered up and completed efficiently. As ADAS technology continues to play a central role in modern vehicles, the decision to bring calibration work in-house offers workshops not only greater operational efficiency, but also stronger customer loyalty, improved compliance, and long-term strategic advantages. Skilled technicians and products on site ensures ADAS work can be hoovered up
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