Garage visit 43 www.aftermarketonline.net OCTOBER 2025 time. His team created sites for both garages and honestly, it’s one of the smartest business decisions I’ve made,” David said. He credits the tailored approach with stabilising both businesses and setting them up for long-term success. “If you don’t attract the right customer, you’re buying a lot of trouble into your business, and that’s not good for your mental health either. “The system drives organic lead generation and quality enquiries for our most profitable services and gives us a consistent, steady flow of business. That stability is everything.” Since the launch of the ADS site 12 months ago, the garage has seen a 50% increase in gross profit, which David said is a result of attracting customers who value service over price. “The enquiries we get now are from people who already trust us. They’re not shopping around, they’re ready to book.” And David has also created the working environment he used to dream about. “We finish early on Fridays and don’t work Saturdays. My team’s got a work-life balance, and so do I. “I’ve stepped away from the front line now. It’s a healthy business and that’s been made possible by putting the right systems in place.” According to David, growth doesn’t always mean doing more — sometimes it means doing things smarter. “There’s always pressure in this industry, but the one thing you can change is how you manage it. Make better decisions. For me, that made all the difference.” Behind the success is deeper tale of personal struggle
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