Rotating electrics 33 www.aftermarketonline.net OCTOBER 2025 For E-Cast & Direct Mail enquiries contact: angela@aftermarket.co.uk Deliver targeted campaigns to: 20,000+ qualified contacts WAI-PSH deal bolsters market growth Rotating electrics supplier WAI has reported significant progress in integrating the PSH brand since acquiring it late last year and strengthening its presence in the aftermarket. The brands have been showcased at a number of key trade events across Europe this year. Meanwhile, as part of the integration process, WAI has made several operational changes to further unify the brands and streamline service delivery, including relocating its UK distribution operations from Bognor Regis to Huddersfield. WAI said the changes mark a major milestone in its growth strategy, enhancing its capability to deliver a broader product offering with improved logistics and customer service. Richard Welland, chief commercial officer at WAI Global, said: “The team has been connecting with our valued customers, both new and existing, and showcasing the breadth of the new, extended WAI product portfolio including market-leading starter motors, alternators, plus, air conditioning and OE products.” Welland said PSH’s deep technical knowledge in rotating electrics, along with its robust distribution network, perfectly complements WAI’s already extensive European footprint and global reach. The acquisition has created a more agile and responsive operation, better equipped to meet the evolving demands of the independent aftermarket. “The feedback we’ve had from shows and events this year clearly shows that the market sees the strength in our combined proposition.” Visit https://www. waiglobal.com/eu_en/ to find out more.
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