Rotating electrics 32 www.aftermarketonline.net OCTOBER 2025 Starters and alternators are vital components within a vehicle’s electrical system, as both have to deliver optimum performance under extreme operating conditions. As a result, should either fail, it is crucial that distributors supply, and workshops fit, premium quality units to ensure the reliability of the vehicle, and the longevity of the repair. DENSO is a pioneer of starter and alternator technology and the world’s largest OE manufacturer of rotating electric parts, with a global market share of more than 25%. The products it has developed for vehicle manufacturers worldwide include solutions for new energy vehicles such as the high voltage ISG (integrated starter generator), MG (motor generator) and eAxle. Starters and alternators manufactured by DENSO use state-of-the-art technology and high quality materials to develop an aftermarket range that offers numerous advantages to its customers, and the installers that fit them. Rigorous testing processes guarantee that its products can withstand the demanding conditions of everyday use, which ensures that each unit meets the highest standards of performance and durability. One of the primary advantages of the company’s components is their enhanced performance. The firm’s alternators are designed to provide a stable and consistent power supply to the vehicle’s electrical system, ensuring that all components function optimally. This is particularly important for modern vehicles, which rely heavily on electronic systems. When it comes to its starters, these are engineered to deliver a powerful and reliable start every time, even in extreme weather conditions. DENSO says its starters and alternators are not only high performing, but also cost efficient, because the advanced design and manufacturing processes it employs result in products that require less maintenance and have a longer lifespan. This translates to lower overall costs for owners, as they spend less on repairs and replacements over the life of their vehicles. In addition, the company is committed to sustainability and environmental responsibility, so its starters and alternators are designed to be energy efficient, reducing the overall fuel consumption of the vehicle. DENSO’s aftermarket range of starters and alternators is compatible with a wide variety of vehicle makes and models. This versatility makes it easier for its customers to find the right product for their specific needs, whether that is for passenger cars, commercial vehicles, or industrial machinery. As would be expected of a major OE manufacturer, its range of starters and alternators comes with a comprehensive warranty and excellent customer support. A team of experts is always available to assist with any questions or issues. Visit www.denso-am. eu to find out more about the company’s aftermarket programme. Energ y efficient to reduce vehicles’ overall fuel consumption Ensuring performance in the extreme DENSO says commitment to innovation and sustainability is key in its production of components for the aftermarket
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