Motor factors 30 www.aftermarketonline.net OCTOBER 2025 Start by deciding on the products you would like to promote Factoring in marketing that delivers rapid ROI Kalimex sell the JLM Lubricants’ range of trade trusted additives to mechanics via motor factors — and at the heart of every JLM product is quality. JLM products are used regularly by motorists to keep their vehicles in good condition and they are recommended by professional motor mechanics. This adds up to repeat sales from your trade customers with products they use in the workshop and products they supply to their customers. When you stock JLM Lubricants products you’re also promoting products that are trusted by award winning workshops. Your customers — motorists and trade — do not want to opt for the cheapest products only to discover they don’t work. So how can you build repeat revenues promoting the JLM range of trade trusted products to your trade customers? Start by deciding on the products you would like to promote. We will talk this through with you based on what your trade customers currently buy and any known specialisms (for example DPFs). We will walk you through the bestselling JLM products to start with. We also offer ‘Phone your Factor’ leaflets — high quality leaflets with your details printed on each one. You can see what the most popular ones look like here. Kalimex started the initiative 20 years ago and it’s a winning concept as popular today as it was back then. Recently one factor stockist benefited from a significant sales upswing from just two small campaigns. They sent out the leaflets with trade orders and in the post. A staff member then phoned their VIP trade customers. These campaigns work well delivering ROI for a small outlay. We will create these high impact leaflets at no charge for any JLM product you would like to promote. JLM’s product catalogue details the product range to share with your trade customers. Many of our stockists have copies on their trade counter and some also include a copy with every VIP trade order. Just let us know how many you would like to order and we’ll get these sent out to you. If your trade customers are to succeed at using products over parts and repairing versus replacing, they must choose trade quality products that deliver on their promises and that extend the life of vehicle parts. This means choosing JLM Lubricants products that are stocked by you and promoted by you. Remember Kalimex has always been a factor first family business. We still run monthly trade campaigns in the media aimed at the professional mechanic, with the sole aim of driving sales to your door. To learn more visit www.jlmlubricants. co.uk or call 01273 891162.
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