Top Awards 19 www.aftermarketonline.net OCTOBER 2025 Showcasing expertise in workshops and online work so they are a false economy and a big red flag. We are also seeing a drive from workshops towards sustainability and embracing the circular economy. The important principle is that they must demonstrate they are responsible businesses on many levels including processes, services, and their entire operational ethos. “This encompasses the additives and lubricants they use and the need to vote in favour of products over parts and repair over replacing when it’s the right judgement call. “As a result we’re seeing continued growth in demand for our extensive range of JLM additives and service products which reflects the growing awareness of top tier technicians that they need quality products that they can depend on. “So, we are very much looking forward to this year’s awards and personally I am delighted to be involved with judging the workshop competition again. The standard last year was exceptional and it was extremely difficult to select the overall winner. I know the bar will be set even higher by this year’s finalists. I look forward to meeting you all on the night!” www.jlmlubricants.co.uk As the 2025 Top Awards competition series gathers pace, Garage Services Online (GSO) is using its programme sponsorship to spotlight an often-overlooked factor in garage success: digital visibility. “While Top Technician, Top Garage, and now Top Apprentice celebrate the very best in technical skill and business leadership, our mission is to help garages showcase their expertise online, connecting them with the customers who matter most and turning that capability into profitable, sustainable growth,” said Jim Lang, GSO’s managing director. “Supporting these awards allows us to champion the industry’s top talent while reinforcing our commitment to helping independent garages thrive.” GSO equips independent garages with highperforming digital leadgeneration strategies, enabling them to highlight their skills, attract the right customers, and convert technical and business excellence into measurable growth. For more than 15 years, the company has been creating bespoke websites tailored specifically for independent garages. Far beyond simple online brochures, these sites consistently rank on page one of Google, generating high-value enquiries and helping workshops secure more profitable work. But visibility alone is not enough. Turning clicks into bookings is where success is realised. GSO combines deep expertise in Google algorithms and keyword strategies with targeted campaigns, including payper-click advertising and social media engagement, to ensure garages convert interest into real business. Hundreds of workshops across the UK and Ireland have already benefited, ranking for high-value search terms that drive the most profitable jobs. “Every garage is unique, and our digital strategies are tailored to individual business goals,” explains Jim. “Whether a workshop wants to put the focus on MOTs, fast-fit services, or specialist repairs, our campaigns are designed to ensure a tangible return on the time, money, and effort invested in skills, training and equipment. It’s about more than just generating leads, it’s about connecting topperforming garages with the right customers and turning expertise into sustainable growth.” Through its sponsorship of the 2025 Top Awards, GSO is demonstrating that success in today’s garage sector depends as much on visibility and customer trust as it does on technical skill and operational efficiency. Visit https://garageservices-online.co.uk/ if your garage is looking to strengthen its online presence and drive more profitable work.
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