www.aftermarketonline.net JULY/AUGUST 2025 On the road: Automechanika NEC Birmingham 44 Showtime curtain falls after another busy year This automotive jamboree is always the industry equivalent of a child being let loose in the proverbial sweet shop. So much to see and plenty of products and tempting technical innovations on display! Here is just a snapshot of activities from the three-day event held in June — which rounds off Aftermarket’s extensive pre-show coverage. ALLDATA Europe put the spotlight on the next generation of automotive professionals and its launch of support across Europe offering colleges direct access to the same OEM repair data used in professional workshops. The firm also hosted live demonstrations focusing on diagnostics, repair accuracy and skill-building, bringing its commitment to education to life on the show floor. Auto3iii’s commitment to turn ‘potential into profit’ for workshops helped to generate a wave of new interest with workshops exploring the full potential of the firm’s electronic vehicle health check solution. The system delivers mileage-based predictive maintenance and intuitive digital reporting, all backed by proprietary AI trained on more than 250 million vehicle part images — with data collected from over 9,000 workshops and 100,000 health checks daily. Brembo showcased its entire range of replacement solutions segmented into five product families: Brembo Essential, Prime, Beyond, Extra and Upgrade. Brembo said its carbon ceramic material brake discs are now available in its aftermarket portfolio. Offered as standard or optional on the market’s leading supercars, the exclusive disc is now available as a spare part. Matt Cleevely, founder of Cleevely EV, drew crowds to the Workshop Hub where he urged independent garages to take practical, proactive steps to make the most of the EV market. He shared the story of how his family-run garage transformed into a nationally recognised EV service centre by committing early to electric. Cleevely covered everything from setting up a basic EV service operation to scaling up mobile support. Delphi UK & Nordics technical services manager Luke Garratt welcomed a fantastic turnout for a snapshot training session on Tesla service and maintenance and praised Philip Mitchell for his presentation. Meanwhile, Duckhams announced its new directto-market approach in the UK and Ireland, with new distributor partnerships for workshops and retail outlets. CEO Mike Bewsey said the recent investment by entrepreneur Zuber Issa signalled continued strong confidence in the 125-yearold brand. Bewsey talked to workshop owners about the brand’s range of products for passenger cars, from the iconic QXR oils for modern cars to the Duckhams Classic oils range. For the first time in the UK, HELLA showcased its braking range, featuring OEquality pads, discs, calipers, drums, shoes, and cylinders, engineered for durability and performance, and is complemented by HELLA electronics, including brakeby-wire pedals and ABS sensors. With 6,000 parts currently available in the UK and plans to expand beyond 9,000, the brand combines competitive pricing with full ECE R90 approval. The brand also announced its official return to thermal management, with plans for an initial range of 1,200 OEquality air conditioning and engine cooling components, set to grow to 6,000 by 2027. Niterra MD Marko Wowczyna reflected on the firm’s 50 years of business, noting that the show was a celebration for its Niterra UK, NGK Ignition Parts and NTK Vehicle Electronics brands, as well as the company charts At a glance… Q The show delivered over 150 hours of free training, live demonstrations and thoughtleadership sessions; Q More than 15,000 visitors welcomed over the course of the show; Q Over 550 exhibitors, with more than 150 garages and bodyshops represented, in addition to five content hubs and over five feature areas. Henry Bisson: Ring
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