Garage visit 45 www.aftermarketonline.net JUNE 2025 If you’re not making the right profit, you’re just treading water Getting to grips with tyres during one of the garage’s ‘ladies’ nights’ Sean and Natalie S&B’s iron gates from Edgware became a fitting tribute in 2019, when they were installed in grandad Peter’s garden to celebrate his 90th birthday you’re looking to expand and not simply tread water, the right website is key.” S&B now gets up to 10 email enquiries and 15 calls a day via the website and convert around half. This keeps the garage’s seven ramps booked up three weeks in advance. “The GMS system showed us where we had inefficiencies and gave us a different approach to pricing,” Natalie said. “We realised that the value of our service encompasses all the extra benefits we provide to the customer. Things like convenience, expertise, timesaving, problem-solving, and ultimately, the positive impact we have on their life or business. “The GMS also highlighted our most lucrative work. We fed this information back to GSO and they built the website to specifically attract those jobs. Between both systems, we’re working smarter and future-proofing the business.” When the move was made from Edgware to Watford, Natalie said the team wanted and hoped to not only retain their customer base but increase it. She credits the website for playing a significant role in that. Back in the early 2000s, S&B made the decision to join the Bosch network and became a Bosch Car Service Centre. “S&B always delivers affordable quality you can trust from our fully qualified technicians who take good care of your vehicle, and from our dedicated front-of-house staff who take good care of you,” Natalie said. “We also have the Good Garage Scheme of approval, regularly winning feedback of the week.” The business offers dealer level diagnostic software that can diagnose faults in cars from virtually any manufacturer and has access to technical support from master technicians and specialist software engineers at Autologic. “We continuously strive to stay ahead of the times and ensure that we are prepared for the everadvancing challenges that the automotive industry presents.” S&B has been offering ADAS calibrations to most marques since 2020, has ADAS-trained technicians and has invested in specialist ADAS calibration equipment from Hella Gutmann Solutions. Despite advances in technology, Natalie said S&B is still renowned for its good old-fashioned customer service — a reputation earned and passed down by her grandfather, who died in 2020, and father. It’s something she and coowner, Sean, are fiercely protective of. The key, they say, is knowing when to say ‘no’. “Just because you have the skills to do every job, doesn’t mean you should,” she said. “If you’re not making the right profit, you’re just treading water. That’s something I don’t want to do with this great legacy that been passed down to us. “Technology is changing so quickly, and we intend to embrace it all whilst combining it with the technical skills, quality of work, and first-class customer service that my father instilled in us. “S&B Motors has stood the test of time, and by partnering with specialists like GSO, I’m also ensuring it moves with the times too. Our online presence is key to us being here for another 60 years.”
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