Remanufactured components 34 www.aftermarketonline.net NOVEMBER 2024 Replacements to weather the worst of winter UK remanufacturer and supplier of starter motors and alternators, Autoelectro, stresses the importance of quality and reliability in choosing winter-ready products Autoelectro and remanufacturing have been inseparable since the company’s inception in 1986. With nearly 40 years of experience and almost 5,000 part numbers brought to market, the company has become a trusted name in the automotive aftermarket. Now that winter is on the horizon and with preparations underway for ‘peak season’, the importance of quality and reliability in replacement parts, especially starter motors and alternators, cannot be overstated. During this season, when vehicle electrical systems are in particular demand, the need for robust and reliable components is critical. Why quality matters during winter Winter conditions present unique challenges for vehicles; there is an increased strain on their electrical systems, for example. Drivers rely more heavily on climate control, headlights, heaters and wipers, so, naturally, the demand on their alternator intensifies. Consequently, it is vital that the components can withstand the pressure, according to Autoelectro’s Harnek Bhogal. He said: “All of our products are remanufactured in the UK and are engineered to withstand harsh winter conditions, so they remain at their peak when they’re needed most. “Supported by the latest OEspecification test equipment and backed by a comprehensive two-year warranty, our parts are built to last.” Colder temperatures can make it harder for engines to turn over, which exacerbates the stress on starter motors. As a result, Autoelectro usually receives an influx of ‘burnt out’ old cores due to excessive cranking. Harnek said: “Our experience tells us that common winter-related failures include starters being ‘stuck in mesh,’ where the starter engages but fails to disengage after the engine starts, and overheating caused by low or flat battery conditions. These issues highlight the critical need for high-quality replacement parts that can endure the potential severities of winter.” Commitment to excellence Autoelectro’s commitment to quality is as strong as it was when Santokh Singh Bhogal opened the company’s Bradford doors back in 1986. Every single one of its remanufactured starter motors and alternators are built to the highest possible standards – ISO9001 certified – and incorporate many OE components. Remanufactured in-house and proud of its British heritage, these parts meet or exceed OE specifications, setting them apart from ‘copy’ parts that can compromise on materials and quality control. “Unlike these alternatives, our products undergo rigorous testing to ensure they can handle the demands of the toughest conditions. As the saying goes ‘buy cheap, buy twice’,” Harnek said. Value extends past the box! Autoelectro’s dedication to quality extends beyond the parts themselves. Its iconic red and white product boxes include part-specific technical notices, both in-box and online, which are invaluable to repairers and distributors alike. These notes offer best practices for fitting the parts and help distributors understand common vehicle faults. Autoelectro’s experienced technicians work meticulously with old cores, identifying recurring issues and getting to the root causes of any vehicle problems. Harnek said: “This approach positions us as more than just a parts supplier; we provide crucial insights into potential issues associated with specific engines or vehicle models. “By equipping professionals with the necessary information, whether they’re selling our parts or using them to fix a problem, we ensure that they can complete their work to the highest standard. Consequently, this gives customers the peace of mind — critical knowing that winter and the aforementioned challenges are not that far away.” As winter creeps into view, Autoelectro is determined to raise awareness and the importance of quality and reliable replacement parts. Its remanufactured starter motors and alternators are only part of the story, however, with the technical nouse and customer support there to be utilised. In an era where environmental and economic consideration are paramount, remanufacturing continues to be a vital force in the automotive aftermarket. Autoelectro is – and offers – the complete package, irrespective of the time of year. Visit www. autoelectro. co.uk to find out more. Harnek Bhogal
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