Oils and lubes 30 www.aftermarketonline.net OCTOBER 2024 Liquid intelligence Castrol’s all-new Magnatec formulation deploys ‘intelligent molecules’ to boost protection and performance for range of Ford engines Castrol has launched a new formulation of its car engine lubricant, Magnatec, to meet the specific needs of some of Ford’s most popular petrol engines. Castrol Magnatec 0W-20 E is compatible with Ford’s 1.0L EcoBoost, 1.5L EcoBoost I3, and 2.5L DuratecHybrid powerplants, which can be found in models such as the Fiesta, Focus and Kuga1. Castrol’s latest Magnatec lubricant is compatible with Ford’s new WSSM2C954-A1 petrol engine specification and is also backwards-compatible to applications that require SAE 5W-20 viscosity oils that meet Ford’s WSSM2C948-B specification. When engines aren’t running, oil can drain away to leave critical parts exposed, with 75% of wear typically taking place during the warm-up phase, whereas Castrol Magnatec’s intelligent molecules do not. Instead, they cling to critical engine parts to make them more resistant to wear. It provides continuous levels of protection in high and low temperatures and when faced with different driving conditions and styles. The new product also provides additional performance benefits, including improved fuel economy, protection against timing chain wear, and defence against low-speed preignition. Over the past year, Castrol and Ford have continued to galvanise their longstanding relationship, which originally began in 1914, by extending their European cooperation agreement until December 2027. The partnership ensures that Castrol will remain the recommended lubricant supplier across Ford’s European dealer network, while the two companies will also continue the co-development of advanced fluids for new powertrains that deliver optimal performance and reliability. In addition, Castrol works closely with the Ford M-Sport WRC team to continually test its engine oils in the toughest of conditions. Away from top tier motorsport, Castrol provides Ford with first fill lubricants and co-branded products made exclusively for Ford’s official aftersales network. Marisa Sobrino, brand and product specialist at Castrol Europe, said: “Our long association with Ford is further strengthened with the launch of Castrol Magnatec 0W-20 E. Workshops will be able to call upon a product that can service many of Ford’s most popular vehicles, while drivers can benefit from a product that exceeds the requirements set by Ford.” Castrol Magnatec 0W-20 E is available to workshops, retailers and distributors in 1L, 5L, 60L and drum formats. Visit https://bit.ly/3z8ub2A to find out more. :RUNVKRSV DW KHDUW RI ᎮUVW car love stories promotion As part of its 125th anniversary celebrations, Castrol has launched ‘First Car Love Stories’, a new campaign that encourages workshop customers to share their motoring stories for a chance to win £10,000. The promotion aims to capture car drivers’ emotive stories about their very first car — while boosting sales and driving brand awareness. Car enthusiasts who do not yet own a car may also participate by submitting a brief description of their first dream car and explaining their choice. Castrol-branded workshops will be provided with a campaign toolkit that includes promotional assets to show their customers how to enter. The workshops can also enter their own competition, with the best story winning a one-of-a-kind Snap-on masters series roll cabinet, valued at around £11,000. Visit https://bit.ly/4dTkd4h for competition details.
RkJQdWJsaXNoZXIy MjQ0NzM=