@topdonȌǏ˛ƧǞƊǶ CONTACTUS 溧 fÓÁ Kç½ DÖçç潼 [Á§½ÖîÍ [õ§½潼 X§îͶõĕąîÁ潼 [Á§½ÖîÍ潼 k<潼 ['溨 溧, Ö§ÍîõĉĐÖ· õîîÁ·ĐÖõîĉ fKX KE f ,EK>K' õ潻潼 >Đ½潻 |||潻fKX KE潻 KD 溠溡溡溨 溢溢溧 溠溦溤溨 /îÌõ煀ĐõĂ½õî½Ö§ÍîõĉĐÖ·ĉ潻·õ潻ĕä POWER UP, DRIVE CONFIDENTLY V4500 Plus 澅XõĦÁąÌĕç 溤溥溠溠 XÁ§ä ĕąąÁîĐ 澅 îÁąÍÖıÁ 溡溢{ {ÁÓÖ·çÁĉ ĦÖĐÓ kĂ Đõ 溡溦> îÍÖîÁĉ 澅 ·Đ §ĉ §ĐĐÁąĬ fÁĉĐÁą 澅X 溡溠溠| &§ĉĐ Ó§ąÍÖîÍ T120A Battery Charger 澅_Ч¶çÁ 煁 [ÁçÖ§¶çÁ XõĦÁą _ĕĂĂçĬ 澅 ÁĉÖÍîÁ½ Ìõą ,ÖÍÓ瀆 î½ §ą XąõÍą§ììÖîÍ 澅溩瀆_ĐÁĂ _ì§ąĐ Ó§ąÍÖîÍ 澅 ½áĕĉЧ¶çÁ {õçЧÍÁ §î½ ĕąąÁîĐ
Editorial 3 www.aftermarketonline.net JUNE 2024 Editor John Shepherd john@aftermarket.co.uk +44 (0) 1732 370 345 Head of Sales Angela Lyus angela@aftermarket.co.uk +44 (0) 7823 736 629 Managing Director Ryan Fuller ryan.fuller@dfamedia.co.uk Operations Manager Emma Godden-Wood emma.godden-wood@dfamedia.co.uk Marketing Manager Hope Jepson hope.jepson@dfamedia.co.uk Production Design Anthony Wiffen Finance Department accounts@dfamedia.co.uk +44 (0) 1732 370 340 Chief Executive Ian Atkinson ian.atkinson@dfamedia.co.uk Contributors David Banks | Martin Pinnell-Brown Nick Crossley | Bill Fennel Abhishek Tanwar Published by DFA Media Group 192 High Street Tonbridge Kent TN9 1BE +44 (0)1732 370340 ISSN 2516-9149 Aftermarket is published 10 times a year and is sent free of charge to applicants meeting the publisher’s criteria. All others may subscribe at £60 per anum, £120 Europe and £150 rest of the world. While every care is taken to provide accurate information, the publisher cannot accept responsibility for any errors or ommisions, no matter how caused. All rights reserved. No part of the publication may be reproduced or transmitted in any form or by any means without prior consent of the publisher. The views of contributors do not necessarily represent the views of the publisher. Copyright: DFA Aftermarket Media Ltd 2024. Average net circulation July 2022 to June 2023 17,274 All set for an Eventful time in Farnborough Welcome to the latest issue of the magazine and to your personal copy of the Show Guide for The Aftermarket Event — taking place at Farnborough International on October 2-3. If you have already got your ticket for this dynamic event, dedicated to the UK’s garage trade, just flip the magazine over to see our special Show Guide, starting at the back, to get the inside track on all that awaits you. Farnborough has long been the nation’s go-to destination for pioneers of the present and the future and our Show Guide, with a special cover supported by another innovator — Delphi and its DS Hub — will guide you through the two-day showcase of technology, skills, and the latest information and data powering all aspects of the aftermarket that will be on display. If you have not yet registered for your FREE ticket to attend, a quick browse through the Show Guide should convince you to come and take part! Meanwhile, our regular pages are packed as usual with all the latest news and features to keep you better informed about our industry. Plus, find out who is in the running to take home this year’s Top Garage and Top Technician trophies as we head to the finals of the competitions. And don’t miss our round-up of Automechanika Frankfurt, including the inside story on the 100-plus auto firms from the UK that took part. After visiting the Frankfurt expo myself and seeing all the paraphernalia of AI systems and array of electronic devices on display, I came away thinking how much of the latest tech would be wasted on my aging motor. However, even technology can be a fair-weather friend, as I discovered on the way home from the show, when I became caught up in the German government’s ‘warning day’. This was a test run of emergency alert systems via mobile phones and devices similar to one organised by the UK not too long ago. I’m told a ‘pre-warning’ was sent out, but I didn’t get the memo. The first I heard of it was when my mobile started blaring away at the very second I clicked ‘pay’ while trying to order a coffee and a snack via an electronic screen at a burger restaurant in the airport. As the sirens blared, the restaurant’s device briefly tried to charge me for several family-size bundles of fries, burgers and lakes of soft drinks. It quickly became clear that I could not now use my card there or at any of the eateries because systems had crashed as the alert went out and cash was now king. In common with most around me, I did not have enough currency of any denomination to even buy a drink to steady my nerves as the wailing warning tones faded. In my younger, cub scout years, the motto was ‘be prepared’. Must keep that in mind for future. Meanwhile, readers, be prepared for a fantastic Aftermarket Event and enjoy the issue. John Shepherd Editor
News 4 www.aftermarketonline.net OCTOBER 2024 Contents 6 News in review 19 Top Technician / Top Garage 14 Business 30Features 13 Insight 25 Product focus How to thaw frosty workshop relations with customers 13 Nick Crossley on the power of brands in the premium market 14-15 Find out who has made it through to this month’s finals 19-22 Showcasing the latest brands and innovations for the auto market 25-27 Oils and lubes 30-32 Batteries and chargers 34-37 Tyres and tyre bay 40 In depth roundup of the latest industry developments 6-12
News 5 www.aftermarketonline.net OCTOBER 2024 42 Skills and training Training for a next generation aftermarket 42-43 50On the move Latest industry appointments in the garage sector 50-51 46On the road UK firms’ trade drive at Automechanika Frankfurt 46-49 00Aftermarket Event Flip the magazine over for 14-page Show Guide 44Garage visit Business vision propels ‘smart’ firm into fast lane 44-45 52 TeaBreak Subscribe to Spectre of Halloween haunts the books 52
News 6 www.aftermarketonline.net OCTOBER 2024 Incentives call for garages to train young technicians The government should consider offering financial and other incentives to UK garages that hire and train young people for careers in the auto sector, the Independent Garage Association has said. The IGA’s call came after it congratulated the more than million students who received their GCSE and vocational qualification results during the summer. An IGA spokesperson told Aftermarket it was discussing detailed proposals for a range of potential initiatives for “targeted support” with its members, and details will be disclosed when finalised. However, the association said to tackle the skills gap in the auto sector, government support should not only focus on training young people but also on assisting independent garages that are eager to hire and train new technicians. ‘Subsidies’ “Small and medium-sized garages often face financial and logistical barriers when it comes to recruiting and training apprentices,” the IGA said. “By providing incentives, grants, or subsidies to these businesses, the government can ensure that more young people have access to quality training environments and real-world experience.” IGA chief executive officer Stuart James said: “The independent garage sector is at the forefront of automotive innovation, and with the right backing, we can provide the next generation with the skills and experience they need to thrive. “By supporting garages in their efforts to recruit and train young technicians, we can ensure that our industry continues to flourish and that young people have access to rewarding careers.” ‘Pivotal’ On the announcement of academic results, the IGA said it marked a pivotal moment in students’ educational journeys, “opening doors to a variety of pathways, including A-levels, apprenticeships, vocational-technical qualifications and the expanding T-levels”. Separately, the CEO of Easy2Recruit, which helps garages hire overseas talent, said the independent garage sector should work within schools to encourage more young people to choose to join the automotive sector. Ambi Singh said: “Many of those getting their exam results will already have chosen a career and, sadly for us as an industry, not enough will be looking towards the garage sector. “If we want young people to join our industry, we need to go into schools; we need to be the ambassadors talking to them when they are forming their career aspirations.” Exol Lubricants has made an undisclosed “significant investment” in its Rotherham blending plant, as part of the firm’s multimillion-pound plans to improve facilities and operations. Exol said on August 14 that the five-week project included a comprehensive refurbishment of the plant’s infrastructure, aimed at boosting efficiency and ensuring the highest standards of safety and quality. The work included a high-pressure jet wash of the tanks, followed by a makeover involving repainting of tanks and other parts of the plant. Exol said the project enhanced the look of the facility and contributed to greater efficiency and safety of daily operations. Simon Matthews, product development manager at Exol Lubricants, said: “By investing in our facilities, such as the Rotherham blending plant makeover, we are not only enhancing our operational capabilities but also reinforcing our brand’s commitment to quality, safety and continued improvements.” In 2022, Exol installed solar panels its head office in Wednesbury to reduce its carbon footprint and save energy. The firm has also increased its use of canals, using its Exol Pride barge to transport products in a more environmentally-friendly manner via inland waterways. Last year, a new automated liquid transfer system, called a pigging line, was installed at Rotherham to reduce waste product lost during the blending process. Exol Lubricants makeover for Rotherham plant
NO GAS INVERTER MIG WELDER Lightweight and portable design Adjustable power and speed dials for accurate welding control IMIG100NG INVERTER GENERATORS 12V battery charging facility model Max Output Weight KG exc.VAT inc.VAT IG950D* 800W 9.3 £209.00 £250.80 IG1200D 1100W 12.4 £279.00 £334.80 IG1700F 1700W 22 £249.00 £298.80 IG1900+ 2000W 20 £309.00 £370.80 IG3500AF 3400W 35 £359.00 £430.80 IG2200A# 2200W 26.6 £419.00 £502.80 IG2200A PRICE CUT NOW FROM ONLY DOUBLE WAS £262.80 inc.VAT £209.00 £250.80 inc.VAT exc.VAT * WAS £262.80 inc.VAT # WAS £514.80 inc.VAT +NEW! CHROME HIGH VELOCITY FANS CFF18C100 18" FROM ONLY DDOOUUBBLLEE FOOTER £46.98 £56.38 inc.VAT exc.VAT 2 & 3 TONNE TROLLEY JACKS * CTJ2250LP has a 2.25 tonne capacity, has a low entry of only 80mm and includes 2 sockets CTJ2250LP FROM ONLY DOUBLE DOUBLE FOOTER £42.99 £51.59 inc.VAT EXC.VAT Model Type Tonne exc.VAT inc.VAT CTJ2L Long 2 £42.99 £51.59 CTJ2250LP* Low Profile 2.25 £49.98 £59.98 CTJ3000GB Pro Garage 3 £109.98 £131.98 CTJ3000QLC+ Quick Lift 3 £114.99 £137.99 CTJ2QLP* Low Quick Lift 2 £152.99 £183.59 JACKS ALSO IN STOCK UP TO 5 TONNE * WAS £191.98 inc.VAT NO GAS/GAS MIG WELDER Model Min/Max Amps exc.VAT inc.VAT MIG103NG 35/90 £134.99 £161.99 Professional type torch with on/off control Turbo fan cooled Easy conversion to gas with optional accessories MIG103NG FROM ONLY DOUBLE DOUBLE FOOTER £134.99 £161.99 inc.VAT exc.VAT BEST SELLER MMA & ARC/TIG INVERTER WELDERS Model Min/Max Output Current Electrode Dia. (mm) exc.VAT inc.VAT MMA140A 20A-140A 1.6-3.2 £104.99 £125.99 MMA200A 20A-200A 1.6-4.0 £139.98 £167.98 AT165 10A-160A 2.5/3.2/4.0 £219.98 £263.98 Super light & compact FROM ONLY DOUBLE DOUBLE FOOTER £104.99 £125.99 inc.VAT EXC.VAT TOOL KIT SETS Model Desc Pieces exc.VAT inc.VAT CHT641 DIY Tool Kit/ Cantilever Box 199 £84.99 £101.99 PRO394 Tool Kit/Cantilever Toolbox 90 £109.00 £130.80 CHT862 Mechanics Tool Kit/Box 235 £109.98 £131.98 CHT859 Home Garage Repair Kit/Chest 300 £189.98 £227.98 PRO396 Tools Set/7 Drawer Cabinet 222 £629.00 £754.80 CHT859 300 HAND TOOLS INCLUDED FROM ONLY DOUBLE DOUBLE FOOTER £189.98 £227.98 inc.VAT exc.VAT DRILL PRESSES Range of precision EHQFK æ RRU SUHVVHV IRU enthusiast, engineering & industrial applications B = Bench mounted F = Floor standing CDP102B Model Motor (W) Speeds exc.VAT WAS inc.VAT NOW inc.VAT CDP5EB 350 / 5 £94.99 £119.94 £113.99 CDP5RB 350 / 5 £94.99 £119.94 £113.99 CDP102B 350 / 5 £109.98 £139.14 £131.98 CDP152B 450 / 12 £179.00 £250.80 £214.80 CDP452B 550 / 16 £299.00 - £358.80 CDP352F 550 / 16 £319.00 £394.80 £382.80 CDP502F 1100 / 12 £689.00 £838.80 £826.80 PRICE CUT NOW FROM ONLY DOUBLE WAS £119.94 inc.VAT £94.99 £113.99 inc.VAT exc.VAT GARAGES/WORKSHOPS Ideal for use as a garage/workshop Extra tough triple layer cover Heavy duty powder coated steel tubing Ratchet tight tensioning Model size (LxWxH) exc.VAT inc.VAT CIG81212 3.6x3.6x2.5m £249.00 £298.80 CIG81015 4.5x3x2.4m £279.00 £334.80 CIG81216* 4.9x3.7x2.5m £319.00 £382.80 CIG81020 6.1x3x2.4m £349.00 £418.80 CIG81220# 6.1x3.7x2.5m £389.00 £466.80 CIG81224‡ 7.3x3.7x2.5m £489.00 £586.80 CIG1432 9.7x4.3x3.65m £1099.00 £1318.80 CIG1640 12x4.9x4.3m £2599.00 £3118.80 * WAS £394.80 inc.VAT # WAS £478.80 inc.VAT ‡ WAS £598.80 inc.VAT FROM ONLY DOUBLE DOUBLE FOOTER £249.00 £298.80 inc.VAT exc.VAT HIGH VELOCITY FANS CPF18B100 CFF18B100 18" 18" Ideal for creating a SRZHUIXO DLU æ RZ VXLWDEOH IRU ERWK GRPHVWLF commercial locations 3 Speeds Tilts to adjust GLUHFWLRQ RI DLU æ RZ Model Size exc.VAT inc.VAT CBF20 20" £39.98 £47.98 CFF18B100 18" £45.99 £55.19 CPF18B100 18" £59.98 £71.98 FROM ONLY DOUBLE DOUBLE FOOTER £39.98 £47.98 inc.VAT exc.VAT DEHUMIDIFIERS & 3-IN-1 AIR CONDITIONERS 0RELOH 8QLWV provide quick HIIHFWLYH FRROLQJ drying Model Cooling Capacity exc.VAT inc.VAT AC5000B 5000 BTU/h £199.00 £238.80 AC7050 7000 BTU/h £239.00 £286.80 AC10050 9000 BTU/h £279.00 £334.80 AC13050 12000 BTU/h £319.00 £382.80 AC7050 FROM ONLY DOUBLE DOUBLE FOOTER £199.00 £238.80 inc.VAT exc.VAT Air Con Dehumidifier 3 Speed Fan 3-in-1 HIGH VELOCITY DRUM FAN CAM14HV 14" /LJKWZHLJKW SRUWDEOH GXUDEOH DQG VXLWDEOH IRU home indoor use. Strong and sturdy 360° tilting stand 0D[ DLU æ RZ XS WR FIP PRICE CUT DOUBLE DOUBLE WAS £95.98 inc.VAT £74.99 £89.99 inc.VAT exc.VAT JUMP STARTS FROM ONLY DOUBLE DOUBLE FOOTER £179.98 £215.98 inc.VAT exc.VAT FROM ONLY DDOOUUBBLLEE FOOTER £96.99 £116.39 inc.VAT exc.VAT BATTERY CHARGERS /ENGINE STARTERS Ammeter Multiposition charge regulator Overload protection on charging cycle BC190 Model Max Amps Charge/Boost exc.VAT inc.VAT BC125 20/120 £89.98 £107.98 BC190 38/180 £104.99 £125.99 BC210C 25/200 £149.98 £179.98 WBC180 35/180 £159.98 £191.98 WBC240 45/240 £184.99 £221.99 WBC400 60/350 £219.00 £262.80 BC520P 50/510 £259.00 £310.80 FROM ONLY DOUBLE DOUBLE FOOTER £89.98 £107.98 INC.VAT EXC.VAT PRO TOOL CHESTS & CABINETS The ultimate in tool storage Model Description exc.VAT inc.VAT CTC900C 9 dr chest £89.98 £107.98 CTC500C 5 dr cabinet £149.98 £179.98 CBB209C 9 dr chest £154.99 £185.99 CTC700C* 7 dr cabinet £175.00 £210.00 CTC1300C 13 dr set £189.98 £227.98 CBB217C 7 dr cabinet £279.00 £334.80 FROM ONLY DOUBLE DOUBLE FOOTER £89.98 £107.98 INC.VAT EXC.VAT * WAS £215.98 inc.VAT INDUSTRIAL AIR COMPRESSORS Top quality belt driven air compressors for industrial & commercial users inc; garages, factories, workshops and farms. 10 bar/150psi max working pressure XEV16/100 MODEL AIR. DISP CFM MOTOR (HP) AIR RCVR EXC.VAT INC.VAT XEV16/100 (OL)†* 14 3 100ltr £589.00 £706.80 XEV16/150 (OL)†* 14 3 150ltr £659.00 £790.80 XEV16/200(OL)†* 14 3 200ltr £719.00 £862.80 XEV16/150(400V)† 14 3 150ltr £699.00 £838.80 XE18/200 (OL)†* 18 4 200ltr £759.00 £910.80 XE36C200† 30 7.5HP 200Ltr £1179.00 £1414.80 XE29/270†* 28 2X3HP 270Ltr £1369.00 £1642.80 XE37/270 (OL)†* 36 2x 4 270ltr £1459.00 £1750.80 SE46C270† # 40 10HP 270Ltr £2099.00 £2518.80 HEADER exc.VAT FROM ONLY £706.80 inc.VAT £589.00 †V-Twin *230V # WAS £2554.80 inc.VAT ALUMINIUM RACING JACKS LOW ENTRY ONLY 85MM CTJ1250AB Quick lift Non-marking nylon wheels Rubber contact pad - helps protect vehicle undersides Model Lifting Cap. exc.VAT WAS inc.VAT NOW inc.VAT CTJ1500QL 1.5T £104.99 £131.98 £125.99 CTJ1250AC 1.25T £129.98 £167.98 £155.98 CTJ2500QLGB 2.5T £169.98 - £203.98 CTJ1800AB 1.8T £194.99 £239.98 £233.99 PRICE CUT NOW FROM ONLY DOUBLE WAS £131.98 inc.VAT £104.99 £125.99 inc.VAT exc.VAT 18V ½" IMPACT WRENCH 3 forward and reverse gears 2X2AH Model Desc Batteries exc.VAT inc.VAT CCIW160 Cordless 2X 2AH LI-ION £99.98 £119.98 CIR184LIP# Cordless 2X 4AH LI-ION £144.99 £173.99 BRUSHLESS 450NM FROM ONLY DDOOUUBBLLEE FOOTER £99.98 £119.98 inc.VAT exc.VAT )ROGLQJ DQG å [HG frames available Robust, rugged construction Overload safety valve Fully tested to proof load CFC100 1 TONNE FOLDING WORKSHOP CRANE FROM ONLY DOUBLE DOUBLE FOOTER £219.98 £263.98 inc.VAT exc.VAT BEST SELLER FROM ONLY DOUBLE DOUBLE FOOTER £149.98 £179.98 inc.VAT exc.VAT +NEW! # Auto Express Best Buy 2024 BARNSLEY Pontefract Rd, Barnsley, S71 1HA 01226 732297 B’HAM GREAT BARR 4 Birmingham Rd. 0121 358 7977 B’HAM HAY MILLS 1152 Coventry Rd, Hay Mills 0121 7713433 BOLTON 1 Thynne St. BL3 6BD 01204 365799 BRADFORD 105-107 Manningham Lane. BD1 3BN 01274 390962 BRISTOL 1-3 Church Rd, Lawrence Hill. BS5 9JJ 0117 935 1060 BURTON UPON TRENT D /LFKå HOG 6W '( 4= 01283 564 708 CAMBRIDGE 181-183 Histon Road, Cambridge. CB4 3HL 01223 322675 CARDIFF 44-46 City Rd. CF24 3DN 029 2046 5424 CARLISLE 85 London Rd. CA1 2LG 01228 591666 CHELTENHAM )DLUYLHZ 5RDG */ (+ 01242 514 402 CHESTER 6W -DPHV 6WUHHW &+ (< 01244 311258 COLCHESTER 1RUWK 6WDWLRQ 5G &2 5( 01206 762831 COVENTRY Bishop St. CV1 1HT 024 7622 4227 CROYDON 423-427 Brighton Rd, Sth Croydon 020 8763 0640 DARLINGTON 214 Northgate. 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L3 5NF 0151 709 4484 LONDON CATFORD 6RXWKHQG /DQH 6( 56 0208 695 5684 LONDON .HQGDO 3DUDGH (GPRQWRQ 1 020 8803 0861 LONDON /HD %ULGJH 5G /H\WRQ ( 020 8558 8284 LUTON Unit 1, 326 Dunstable Rd, Luton LU4 8JS 01582 728 063 MAIDSTONE 8SSHU 6WRQH 6W 0( +( 01622 769 572 MANCHESTER ALTRINCHAM 71 Manchester Rd. Altrincham 0161 9412 666 MANCHESTER CENTRAL 209 Bury New Road M8 8DU 0161 241 1851 MANCHESTER OPENSHAW Unit 5, Tower Mill, Ashton Old Rd 0161 223 8376 MANSFIELD &KHVWHUå HOG 5G 6RXWK 01623 622160 MIDDLESBROUGH Mandale Triangle, Thornaby 01642 677881 NORWICH D +HLJKDP 6W 15 /= 01603 766402 NORTHAMPTON Beckett Retail Park, St James’ Mill Rd 01604 267840 NOTTINGHAM 211 Lower Parliament St. 0115 956 1811 PETERBOROUGH /LQFROQ 5G 0LOOå HOG 01733 311770 PLYMOUTH (PEDQNPHQW 5G 3/ +< 01752 254050 POOLE 137-139 Bournemouth Rd. Parkstone 01202 717913 PORTSMOUTH 277-283 Copnor Rd. Copnor 023 9265 4777 PRESTON 53 Blackpool Rd. PR2 6BU 01772 703263 SHEFFIELD 453 London Rd. Heeley. S2 4HJ 0114 258 0831 SIDCUP 13 Blackfen Parade, Blackfen Rd 0208 3042069 SOUTHAMPTON 516-518 Portswood Rd. 023 8055 7788 SOUTHEND 1139-1141 London Rd. Leigh on Sea 01702 483 742 STOKE-ON-TRENT 382-396 Waterloo Rd. Hanley 01782 287321 SUNDERLAND 13-15 Ryhope Rd. Grangetown 0191 510 8773 SWANSEA 7 Samlet Rd. Llansamlet. SA7 9AG 01792 792969 SWINDON 21 Victoria Rd. SN1 3AW 01793 491717 TWICKENHAM 83-85 Heath Rd.TW1 4AW 020 8892 9117 WARRINGTON Unit 3, Hawley’s Trade Pk. 01925 630 937 WIGAN 2 Harrison Street, WN5 9AU 01942 323 785 WOLVERHAMPTON 3DUNå HOG 5G %LOVWRQ 01902 494186 WORCESTER D 8SSHU 7\WKLQJ :5 -= 01905 723451 VISIT YOUR LOCAL SUPERSTORE Open Mon-Fri 8.30-6.00, Sat 8.30-5.30, Sun 10.00-4.00 Calls to the catalogue request number above (0844 880 1265) cost 7p per minute plus your telephone company’s network access charge. For security reasons, calls may be monitored. All prices correct at time of going to press. We reserve the right to change products and prices at any time. 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News 8 www.aftermarketonline.net OCTOBER 2024 Automotive industry charity Ben has unveiled new details about its two biggest events of the year in a bid to raise a total of £150,000 to help fund its life-saving support for those struggling or in crisis. Ben’s Big Breakfast aims to serve up food for thought and encourage everyone to dish up practical support by organising a breakfast gettogether during the week of World Mental Health Day, which will be marked on October 10. According to the charity’s recent research, one in four automotive people are struggling with their mental health and 29% are experiencing loneliness, so breakfast can be an ideal opportunity for colleagues to catch up with a coffee or bond over a bacon butty, Ben said. Automotive companies or groups are invited to host a breakfast event during the week of October 7-13 and encourage colleagues, customers, friends and family to bring, bake or make a spread and then sell their goodies to raise money. Meanwhile, the charity has revealed this year’s Ben Ball will be a ‘Great Gatsby’-themed event with all the glitz and glamour of the 1920s. Entertainment at the ball will be from the Electro Swing Project. As featured on London’s West End, the awe-inspiring show will be by the same performers who captivated the Ben Ball 2020 audience with their ‘Greatest Showman’ performance. Ben serves up breakfast idea to focus on mental health Steer Automotive expands with Rye Street takeover Steer Automotive has acquired accident repair business Rye Street Group for an undisclosed sum. Steer said on September 2 said the move would extend its reach into Hertfordshire and Essex and strengthen its capabilities in parts procurement and estimation. Rye Street, operating since 1990, manages a network of seven repair centres and holds 23 manufacturer approvals and 24 insurer approvals. Steer said the “strategic geographical acquisition” underscored the group’s commitment to expanding service capabilities and enhancing customer experience. Rye Street MDs Bill Duffy and Lee McNaughton will be leaving the business as part of the transition while Nick Ferris and the senior management team will remain to ensure continuity and stability, Steer said. “This will allow the team to continue delivering the high standards of service that Rye Street is known for, while benefiting from the additional resources and expertise that the group brings.” Steer CEO Richard Steer said: “This acquisition is a strategic step towards our vision of providing unmatched automotive repair services across the UK. “We are particularly excited to welcome our new colleagues, whose expertise and dedication have laid a strong foundation that we are eager to build upon.” HEVRA’s supercar ‘rEVive’ plan Technical support provider for electric and hybrid vehicles, HEVRA, has launched its ‘rEVive’ supercar support programme. The move is in response to growing demand for specialised technical assistance with exclusive vehicles. HEVRA technical director Peter Melville said even the most exclusive models on the road can now receive the care they deserve. Support can be provided remotely or in person or a combination of both, HEVRA said. The service is available in mainland England and Wales, but could be expanded depending on demand. Details of rEVive are on the company’s website.
News 9 www.aftermarketonline.net OCTOBER 2024 Yes, we know it’s a bit boring. But if you use compressors in your workshop you need to meet the legal environmental requirements for discharge from these machines. That’s where the SEPURA SEP60 Condensate Filtration unit fits in. It’s small, it’s simple to fit, cost effective and it out performs larger alternatives that don’t contain our patented SILEXA™ filtration media. If you do this... you need this... t: +44 (0)1543 379212 e: sales@sepura-technologies.com www.sepura-technologies.com Visit our website to learn more about our SILEXA™ filtration media and where to buy. The compact SEPURA SEP60 condensate cleaner: • Fast to fit - just click and connect • Cost effective • Wall or cabinet mounted • Sealed unit for ease of disposal • Service life - 4000 operating hours* 220mm *at 60cfm or 8000 at 30cfm (replace after a max. of 2 years) Compressed air equipment — are you compliant? The automotive sector relies heavily on all kinds of compressed air equipment to enable repairs, services and refurbishments. From tyre fitting and inflation to paint application, cutting, grinding and polishing, there are multiple tasks that involve compressor-driven tools being carried out every minute of every day. Thanks to the compact SEP60 condensate cleaner, SEPURA™ is now able to offer compliance and peace of mind to many of the thousands of garages and service centres across the UK. Having proven itself in a diverse range of industries, the SEP60 can ensure workshops meet current environmental requirements for oil/ water discharge. They are quick to fit, easy to dispose of and can be wall or cabinet-mounted to optimise space. Plus, a service life of around 4,000 operating hours* makes SEPURA a highly cost-effective solution. This vital workshop product has been developed by UK-based Bowman Stor — the company behind the groundbreaking SEPURA range of compressed air condensate filters. What’s more, only genuine SEPURA products contain Bowman’s unique, patented SILEXA™ filtration media. Managing Director Richard Potts believes that all of the automotive sector should invest in compressed air filtration equipment as part of its wider commitment to ensuring a greener future. Richard said: “Helping industry comply with environmental targets has always been at the core of our operation and we are always striving to evolve our products and find better, more efficient commercial solutions. The SEP60 really is a must-have for every professional garage or auto centre.” To place an order or for further information on SEPURA’s unique range of filtration products. contact: Multi Factor Europe Ltd online: sales@mfeuk.co.uk / sepuratechnologies.com or call us —01978 855995. See-through SEP 60 with outlet. SEP60 units contain Bowman Stor’s unique SILEXA™ filtration media Advertisement feature
News 10 www.aftermarketonline.net OCTOBER 2024 Unipart is strengthening its presence in the UK manufacturing sector with the acquisition of lightweight components producer Formaplex Technologies. Formaplex, established two decades ago as a specialist tooling partner in the F1 automotive sector, is a key UK supplier of polymer and composite solutions and one of the few premium polymer injection moulding specialists in the UK supply chain. Unipart did not disclose terms of the deal, but confirmed on August 6 it was integrating Formaplex operations into the group following the acquisition. Formaplex has been rebranded as Unipart Polymer and Composite Solutions. Darren Leigh, Unipart CEO, said: “Growing our manufacturing capabilities through this acquisition expands our offering and aligns perfectly with Unipart’s growth strategy to offer our existing and new customers a breadth of supply chain solutions and performance improvement technologies. “I am excited about the potential this acquisition unlocks for innovation and growth, enabling us to expand our portfolio and strengthen our position in the UK manufacturing sector.” Unipart Manufacturing Group MD Carol Rose Burke said the acquisition will further support supply chains involved in delivering powertrain products used for internal combustion engines and electrification, as well as enhancing Unipart’s products for uses in other sectors such as construction and rail. Recent UK figures showing a surge in the use of cars for daily domestic travel presents significant business opportunities for garages, the Independent Garage Association has said. Department of Transport data comparing current transport usage to pre-pandemic levels revealed a significant trend, according to the IGA. Car usage has not only returned to but has surpassed pre-pandemic levels, while methods of public transport including buses, National Rail, and the London Tube network, continue to fall behind. According to the DoT’s figures updated on August 14, motor traffic in Great Britain in that month reached 103% of its pre-Covid-19 levels, indicating a strong and sustained reliance on private vehicles. In contrast, public transport usage remained below pre-pandemic levels, with buses outside London at 70%, National Rail at 88%, and the London Tube at 75% of 2019 usage levels. IGA chief executive Stuart James said the data highlighted a critical shift in how the public is choosing to travel post-pandemic. “The sustained increase in car usage presents a significant opportunity for the independent garage sector. As more people rely on their personal vehicles, the demand for maintenance, repairs, and overall vehicle care will continue to grow. “Independent garages are uniquely positioned to meet this demand, providing essential services that ensure vehicle longevity and safety.” As the public continues to favour private vehicle usage over public transport, independent garages can expect to see a steady or even increased volume of customers requiring a wide range of services, from routine check-ups and diagnostics to more complex repairs, he said. The IGA also cited data released last year by the European Automobile Manufacturers’ Association (ACEA) in its ‘Vehicles In Use’ report. According to the ACEA, the average car in the UK is now 10 years old. This average age will likely increase in the coming years due to a notable decline in new car sales. ACEA’s findings showed that 21.5 million of the 36.7 million cars registered in the UK are less than 10 years old. Key advice from the IGA for garages includes: O Prepare for a sustained increase in service demand; O Focus on vehicle longevity — as car owners rely more heavily on their vehicles, there will be a heightened focus on maintaining performance and extending their lifespan; O Shifting service areas — as the data also suggests that as public transport usage remains lower, there may be a shift in service demand from urban centres to suburban and rural areas, where car dependency is higher. Garages in these regions could see increased business as a result. Car usage increase is ‘business boost for garages’ Unipart expands in UK with Formaplex acquisition
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News 12 www.aftermarketonline.net OCTOBER 2024 The owner of an award-winning garage in Derbyshire has shared what lies behind its success — and how the power of being online has helped it get to where it is today. Julian Hazeldine said when he took over Stoney Cross Garage he knew that being online was key to making it work. In fact, his belief in the power of the internet to get the business going was so strong, he paid for the website with his own money until the garage could afford to take over the monthly subscription cost. It’s a strategy that paid off. Stoney Cross is the current holder of the Servicesure Autocentre of the Year award and its five ramps are constantly booked up three weeks in advance. Hazeldine said: “The impact the website has had on the business is massive. When I took over the garage it was only small. Most of the customers were friends of the previous owners so it was like starting from scratch. “Even all those years ago, I knew a website was key to not just establishing the garage, but to its continual growth and ongoing success. “Servicesure recommended Garage Services Online (GSO) and we’ve never looked back. They are outstanding, both in terms of customer service and being specialists in independent garage websites. We rank at the top of a Google search for most of our services.” Hazeldine said repeat customers make up around 60% of the business and the website consistently generates the other 40%. “We get up to 20 online enquiries every week via the website. People also say they call us after reading our Google reviews and being directed to a very professional website. It’s easy to navigate and just sells the garage services for us. Customers love it.” Jim Lang, MD at GSO, said: “When I took the initial call from Julian years ago, Stoney Cross was a very different garage to the one it is today. “It’s been wonderful to watch the business evolve, and the website has grown with it. It’s an online mirror of the professional, award-winning garage on the ground. And that’s the secret behind a seamless experience for the customer.” Reeves urged to give auto sector budget boost Ministers are being urged to use the upcoming autumn budget to chart a new course for car dealerships and boost the wider garage sector. The National Franchised Dealers Association (NFDA) said on September 11 it was recommending three key areas for action by the new government, including boosting the automotive sector by driving vehicle electrification, creating a more equitable business rates framework and developing a clearer plan for future road taxation policy. NFDA chief executive Sue Robinson said the budget, scheduled for October 30, would be the first under a Labour government since 2010, presenting a crucial opportunity for the new administration to define and articulate its vision for the future of the sector. Robinson said: “NFDA continues to oppose increases in fuel duty rates, which will only impose higher costs for British motorists at a time of relative global instability, adding to the burden of rising insurance premiums — a concern also addressed in the submission.” She said the budget would be a chance for the chancellor, Rachel Reeves (pictured), to demonstrate the government’s support for the sector. “The right policies can ensure the industry prospers in the coming years during the transition to electric. Dealerships have already made significant investments in this shift. “As we near the end of the year, a key focus will be the ZEV mandate, particularly as the EV market share remains below the 22% target set for this year,” Robinson said. “By restimulating the private EV market through price incentives, establishing a more equitable business rates framework, developing a clearer plan for future road taxation policy and improving the UK motorist experience, the government can support the industry in achieving its far-reaching objectives. “NFDA urges the chancellor to drive investment in the economy and address the needs of the automotive retail sector as a priority.” Award-winning garage says website is key to its success
Insight 13 www.aftermarketonline.net OCTOBER 2024 Disputes in relation to a service and repair make up the largest volume of case submissions by motorists to The Motor Ombudsman on an annual basis after used cars. Given that a vehicle is usually a substantial investment and a critical part of daily life for many consumers, time off the road in a workshop can lead to significant inconvenience and stress. The added expense of repairs, whether it is routine or ad hoc maintenance, can equally compound the issues at hand, potentially leading to heightened emotions and dissatisfaction. As a result, strained interactions may follow as a customer expresses their frustration towards the garage — which may ultimately have done all they can to assist them. Therefore, to help defuse a ‘chilly reception’ from a consumer, a business can take the following five key steps: Use clear and proactive communication As well as having a clear and well laid out complaints resolution process that both a business and consumer can follow should a dispute arise, transparent and open dialogue is also key to directly addressing the concerns of customers, and to getting to the root cause of the issues raised. Understanding the key drivers of dissatisfaction can then help garages to implement effective and viable solutions that best respond to customer needs. An apology can go a long way… If it is found that the standard of work or service provided to a customer has fallen beyond expectations, it is important to offer, without delay, a personalised apology that directly addresses the course of events and what has happened. A resolution does not have to be monetary or physical. A simple and sincere acknowledgment of the customer’s concerns, and a listening ear, may be sufficient to restore trust. Offer an incentive to return Even the smallest of gestures from a business can make a big difference. A token of goodwill, such as a discount or a voucher for a future visit, can help preserve the relationship and encourage future loyalty at minimal cost. These actions not only show that the customer is valued, but also reinforce a business’s commitment to complete satisfaction. Signpost in the event of stalemate If deadlock is reached, despite the best efforts of a garage to conclude the complaint, it is best practice and the law for a garage to signpost a customer to a certified alternative dispute resolution (ADR) provider, such as The Motor Ombudsman. This is a far less confrontational and costly route to resolution than going to court and helps to safeguard a viable long-term relationship with a customer. It is also free of charge for consumers to engage in such a service, from beginning to end. Follow up for feedback Regardless of whether a resolution is achieved, it is always valuable for a business to follow up with a customer and seek feedback on the level of service provided. This demonstrates a garage’s commitment to long-term customer satisfaction and making procedural changes to continually improve the way they do things. Visit www.TheMotorOmbudsman. org/join for more information about accreditation to The Motor Ombudsman’s Service and Repair Code. Even the smallest of gestures from a business can make a big difference Thawing frosty relations Bill Fennell, chief ombudsman and MD at The Motor Ombudsman, looks at what garages can do to help rebuild relationships if they have been given the cold shoulder by a customer Mastering the essentials of fair, swift and effective dispute resolution
Business 14 www.aftermarketonline.net OCTOBER 2024 Navigating auto buying’s new landscape Nick Crossley, industry director, auto, at Teads UK, on the power of brand storytelling in the premium market and the challenges that the sector is facing when it comes to brand loyalty Using the findings of Teads’ recent ‘Shifting Gears: New Dynamics of Auto buying Study’, Crossley has looked into the channels and touchpoints that drive car purchasing decisions. He says the key to engaging current customers is by captivating them at the most impactful moments — ensuring brand messaging is not just seen but remembered. As the automotive world rapidly evolves, traditional brand loyalty is fading. With electric vehicles levelling the playing field, premium features like performance and innovation are now widely accessible. This shift makes brand positioning more critical than ever. To stand out and avoid over-focusing on lower-funnel activities, premium auto brands must craft compelling narratives and unique selling propositions (USPs) that resonate with both existing and potential customers. Recent Teads research shows 79% of UK auto buyers are open to switching brands, highlighting the need for strong customer loyalty strategies, especially in the premium segment, as despite the current economic climate, 1 in 5 buyers plans to upgrade to a larger or more premium vehicle. Need for multi-stage engagement Customer engagement should span the entire journey from research to purchase. Understanding the latest research and purchase behaviours from consumers across the digital ecosystem is becoming increasingly important — as 43% of consumers that Teads surveyed now feel that online resources play a more important role compared to previous purchases. For example, negotiation and purchase, once strictly in-person activities, are now being embraced as part of the online experience. The Teads ‘Shifting Gears’ global study highlighted that today’s purchase cycle is accelerated, with nearly half of all car buyers dedicating only two weeks or less to researching different brands and models. This learning underscores the need for automakers and retailers to adopt a consistent and proactive engagement strategy to capture consumer attention within a shrinking window of opportunity. This window is of the upmost importance when it comes to brand loyalty. Here’s how premium automotive brands can strengthen retention at each stage of the vehicle purchase journey: Research Be hyper focused on a clear brand narrative and highlight USPs — all elements need to emotionally resonate and be accessible across digital platforms. If your brand doesn’t resonate or spark desire, then often it won’t even be considered in the research phase. Despite all the technological gains in recent years, reliability, safety and fuel efficiency were listed as the most important factors for consumers when choosing a new vehicle. Highlighting the need for brands to appeal to both the heart and the head throughout the process. Contact a retailer The transition from the digital brand experience to the physical should be seamless and done without delay. 79% of UK auto buyers open to switching brands, highlighting need for strong customer loyalty strategies
Business 15 www.aftermarketonline.net OCTOBER 2024 If your brand doesn’t resonate or spark desire, then often it won’t even be considered in the research phase Personalise communications to reinforce the brand’s narrative, using digital tools to tailor information to consumer interests and ensure previous customer preferences and behaviours are reflected. Test drives Over 50% of consumers in the UK have just two brands under consideration by the time they arrange a test drive. It is therefore crucial that retailers offer high quality or unique experiences to underscore the brand and product positioning and stand out from the competition Vehicle configuration Use interactive tools to personalise the vehicle and integrate storytelling that highlights brand attributes. Finance options Provide transparent, flexible solutions that position the brand as customercentric. Personalisation Maintain exclusivity through personalised product specification, quotes and offers that reinforce loyalty. Purchase Deliver a seamless, premium buying experience complemented by postpurchase perks like personalised follow-ups and exclusive brand events. Customers are not just purchasing a product; they’re investing in a lifestyle and in some cases a community. Embrace omni channel campaigns, brand building The rise of EVs has made differentiation both challenging and crucial. Brands like Land Rover demonstrate the effectiveness of strong narratives and a robust digital presence. However, premium auto brands should not only focus on lower-funnel tactics but also invest in brand building to create a consistent, compelling experience that resonates at every stage of the purchase journey. This approach will help retain loyalty and attract new buyers in an increasingly competitive market. With over 20 years of experience in the automotive industry, Nick Crossley has had a career in sales, marketing, and media for both volume and luxury brands. Throughout his career, he has worked at global and regional market level, leveraging his industry knowledge to drive growth and innovation. Nick’s expertise spans various facets of the automotive sector, including strategic planning, brand management, market analysis, customer relationship management, and media strategy. He has been responsible for launching and promoting numerous high-profile models for renowned brands such as Peugeot and McLaren, ensuring their competitive positioning in the marketplace. He has a proven track record of delivering results across the automotive customer journey, and is a champion for marketing innovation and responsible advertising.
Business 16 www.aftermarketonline.net OCTOBER 2024 Innovation in Motion How new investment and the development of AI is helping PartsForMachines — an online aftermarket site serving the construction, agriculture and industrial sectors — expand its business beyond the UK Partsformachines.com has secured next-stage funding that paves the way for expanding in its launch market, in the UK, and pushing into wider European markets. The online aftermarket platform, which services agriculture, construction and general industry, has shown consistent growth since its launch in 2021. Two recent major developments include the expansion of the business into Ireland and the launch of sister business — MachineRefurb.com — a consolidated sales platform for manufacturer-refurbished equipment. PartsForMachines is the brainchild of Abhishek Tanwar, who co-founded the company and is now MD. He said the platform has shown consistent growth since launch and is now set for major expansion thanks to the latest tranche of undisclosed funding. “Our new funding allows us to take advantage of the opportunities afforded to us by emerging AI technology, as well as broadening our marketing reach and expanding our team to fill the roles necessary to encompass further growth.” As a trailblazer, in terms of aftersales platforms for the industries it serves, PartsForMachines has been quick to realise the potential that AI has to offer. The sales philosophy is based on four pillars: easy to find; easy to buy; great service and hassle-free returns. Tanwar said the platform boasts a “near perfect” TrustPilot rating, which endorses the company’s commitment to ensuring an excellent customer experience. AI will help speed up the overall buying process and support future purchasing patterns and requirements. The supplier partner programme is also increasing, attracting leading brands onto the site. “Bringing in major industry names was by no means easy in the beginning, Tanwar said. “We are very grateful to those who made the initial leap of faith and joined us. Other brands soon came to realise that we were offering a new route to market, and over the last few years, both the number of brands and the quantity of parts that each supplier partner brings to the platform has increased exponentially.” Tanwar said the platform is now approaching the 50 brand mark, with hundreds of thousands of parts listed. MachineRefurb.com, which offers customers factory-refurbished machinery, tools and workshop items, came about following conversations with manufacturers who were seeking a bespoke platform for such goods. “It has the additional benefit of us helping increase sustainability by effectively being part of a recycling process, while at the same time offering customers the opportunity to buy high quality kit and machinery they might otherwise not be able to afford,” Tanwar said. Looking to the future, following the Ireland launch, Tanwar said more sites will be launched in the not-to-distant future serving others countries in their respective languages. “We are constantly looking to the future. Though we are making real, consistent progress in terms of sales growth, we have several areas of the business that need further resource to deliver our planned expansion, both in the UK and in overseas markets.” Visit www.partsformachines.com to find out more.
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