Aftermarket Magazine June 2024

Business & security 46 www.aftermarketonline.net JUNE 2024 Business Trade up and boost business with e-commerce BOOKAR says launch of new website solution can empower garages and multi-site auto repair businesses The automotive aftercare industry in the UK is experiencing rapid growth in online bookings for auto repair services and tyres. With marketplaces and mobile repair platforms gaining traction, it’s evident that ecommerce for auto repair is becoming essential. In response to this trend, BOOKAR has introduced an e-commerce website solution designed to empower garages and multi-location auto repair businesses. BOOKAR is a comprehensive solution specifically designed for garages, providing both e-commerce capabilities and online appointment scheduling. It enables garages to accept online bookings for MOTs, repair and maintenance services and tyres. With multiple pricing configurations, garages can choose to display online pricing, offer free inspections, or prompt customers to submit a quote request. Additionally, BOOKAR websites are crafted with an automotive-specific SEO approach, enhancing local visibility and driving organic traffic. BOOKAR seamlessly integrates with the Autowork Online garage management system, displaying live appointment dates and timeslot availability online. Bookings are automatically created in Autowork, streamlining the process and reducing reliance on phone calls. Additionally, BOOKAR can function independently without GMS integration, offering flexibility to meet various business needs. Consumers increasingly seek and prefer garages that offer the convenience of online booking. Websites powered by BOOKAR deliver a seamless and user-friendly experience, allowing customers to identify their vehicle, access instant and transparent pricing information and schedule an appointment with just a few clicks. BOOKAR provides tailored solutions for both independent garages and corporate entities, including national chains, networks, franchisors, and marketplaces. Web design and content customisation options ensure that every garage’s online presence is personalised. James Billington, founder of BOOKAR, said: “BOOKAR is poised to revolutionise the auto repair industry by enabling traditional garages to embrace the power of online booking. “With our cutting-edge software, garages can provide their customers with a seamless, modern, and convenient booking experience. We are proud to support the next generation of auto repair entrepreneurs and help them thrive in the ever-evolving automotive landscape.” Visit booker.uk for more information and to sign up for a free demonstration.

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