alternators. This defines the aftermarket industry gold standard of genuine OE-matched performance, significantly reducing failure rates and offering a compelling value and investment trade up.” Richard added: “The campaign highlights additional benefits, including all the latest technologies on rotating electrics used, new developments backwards compatible with older designs, no old or worn parts interacting with new ones inside the unit leading to premature failure, plus handy installation and troubleshooting tips and tricks available through WAI’s tech support team.” To access WAI’s tech support team go to: https://autochargegarage.com Available Commenting on recent starter and alternator parts releases from Denso, Fatiha Laauich, Pan European Strategic Marketing Manager at DENSO Europe said; “Although the new additions span both passenger car and heavy duty applications, focusing solely on PC, there are five alternators and 17 starters, catering for references linked for more than 24 OE part numbers, covering 2,200 plus models and almost 63 million vehicles, the majority of which are for European manufacturers. “Many are for high end European vehicles with the two alternators, covering models such as Porsche 718 Boxster, 718 Cayman, Cayenne, Macan and 911, with the four starters catering for among others, the BMW 1, 2 Active and Gran Tourer and X1, Vauxhall Insignia, Toyota HiAce and Hilux IVas well as for several MINI variants. Although one of the alternators caters for the Ford Galaxy, three are for a broad range of VAG applications for vehicles as diverse as the Audi TT, the Škoda Roomster and the VW Transporter. “Although VAG references also feature for many of the starter additions, so do Stellantis with Citroën, Peugeot, Fiat and Alfa Romeo particularly prevalent. However, Dacia, Nissan, Renault and Toyota also feature with Sandero, Qashqai, Captur and Aygo among the many models that are catered for with these 17 new units. “All these new additions are available immediately from DENSO distributors and can be found, along with the thousands of other OE quality components in the DENSO aftermarket range, in the company’s E-catalogue via TecDoc.” For more information, visit: www.densoam.eu/catalog In-depth understanding Starters and alternators also offer an opportunity in more niche parts of the market, where reman comes into its own, as Autoelectro’s Harnek Bhogal noted: “As we move into warmer months and longer days, classic car enthusiasts will be dusting off their treasured classics, ready to take on the open road. It is common, however, to find their motors needing some TLC during the season – potentially needing a starter motor or alternator replacement. Also, because Autoelectro is a remanufacturer, it is in the enviable position to cater to even the most unique or outdated electrical systems installed on classic and rare models. He continued: “To be able to cater to these demands, we need to have an in-depth understanding of the specific requirements of the components and a detailed technical understanding of how the electrical systems work, which is a key selling point of our business in the marketplace. “Our technicians and engineers’ attention-to-detail is paramount. Usually, classic car owners are petrolheads that place great emphasis and priority on authenticity and quality when it comes to replacement parts. Autoelectro prides itself on using only the highest quality OE replacement components. This meticulous attention to detail ensures that classic car owners receive parts that not only fit seamlessly into their vehicles but also uphold the originality and performance standards that they want. Historical significance Beyond understanding individual components, a core part of Autoelectro’s approach, according to Hardik, comes from their appreciation of the historical significance of classic vehicles: “With a range of stock that includes dynamos, ACR alternators, and inertia starter motors, Autoelectro is committed to continuing the rich heritage of British motoring and providing enthusiasts with the tools they need to keep their cherished icons on the road. Recognising that classic cars often feature custom or non-standard configurations, Autoelectro offers a bespoke service, adapting and building starter motors and alternators to meet the requirements of customers. Harnek said: “This commitment to customisation ensures that every restoration project receives the attention and expertise it deserves.” Autoelectro’s reman and return facility additionally looks to enable customers to maintain the originality of their vehicles. By allowing customers to send images of their parts via WhatsApp, Autoelectro’s production and technical team can assess the feasibility of remanufacturing the component. Harnek added: “Despite the challenges posed by sourcing quality old core and replacement components, we remain ready for another busy but successful classic car season. Customer satisfaction is our number one priority, and we don’t take our reputation for granted. Each component undergoes rigorous testing at both the component and full unit level, ensuring that only the highest quality products bear the Autoelectro name.” www.aftermarketonline.net APRIL 2024 AFTERMARKET 47 Below: Rotating electrics components from WAI
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