Rotating electrics is an area that is on the move. Richard Welland, President of WAI Europe observed: “With advancements in automotive technology, the landscape of rotating electrics is constantly evolving.” He continued: “WAI is at the forefront of innovation, introducing cutting-edge solutions to meet the demands of modern vehicles, that are fully compliant with the latest REACH standards to give technicians peace of mind. As vehicles become more complex, the demands placed on these components increase exponentially, and cost to repair these parts, including labour rates, are extremely high. WAI remains agile in the face of technological advancements, adapting products to meet the evolving needs of vehicle manufacturers and aftermarket professionals.” Trends On seasonal variations, he said: “While the rotating electrics market is consistent in terms of seasonal trends, alternator failures increase by 44% during winter. And on certain new makes and models, the original-fitted starter motor and alternator is failing earlier than previously. The units fitted to these vehicles are often smaller but the demands on such units are incredibly high due to modern technology such as heated seats, automatic lights and power steering. “WAI has increased the pace in which it brings new parts to market to ensure it can cover this newer and growing 46 AFTERMARKET APRIL 2024 ROTATING ELECTRICS www.aftermarketonline.net vehicle parc and is first to market with many of its latest references. The brand is also planning on introducing many more references throughout 2024 to cover popular applications including for late models such as Ford Transit , Fiat 500X, Nissan Qashqai, Audi A3 and Mercedes A Class.” Superior performance As far as Richard is concerned, a new rotating electrics part is always the best option: “It is best practice to opt for new components when it comes to rotating electrics, as they offer a reliable, safer option. New products often come with warranties, ensuring they are free from defects and, if choosing from a reputable supplier, they will be manufactured to meet safety standards and regulations, reducing the risk of further component damage. “What’s more, as newer components often feature the latest technology and design improvements, they can offer superior performance compared to older parts. They will also provide value in the form of longevity and durability, helping to avoid frequent replacements and customer returns. “WAI customers have experienced a 60% reduction in warranty returns versus their former remanufactured product offering from competitors. With 24-month warranty on all rotating electrics, WAI products will give technicians reassurance and total customer satisfaction. “WAI has also launched an initiative labelled, 100% NEW campaign, which reflects its commitment to engineering and manufacturing 100% new rotating electric starters and GETTING AROUND TO IT Changes to the car parc means that rotating electrics are also on the move Above: DENSO starter and alternator
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