MARCH 2024 AFTERMARKET 21 need to vote in favour of products over parts and repair over replacing when it’s the right judgement call. “Talking to many of the technicians at last year’s Top Technician and Top Garage Awards Evening, what came through loud and clear was a real commitment to doing the right thing and the importance of pushing beyond comfort zones. Whilst the world is getting in a spin about the merits and otherwise of electric vehicles thousands of exemplar technicians and workshops are working hard and quietly in the background on what are arguably even more important matters.” Ahead of the curve So, why should technicians take a closer look at this year’s sponsor JLM Lubricants? Mike observed: “JLM Lubricants is a highly respected and established global brand with a strong representation in over 46 countries. They develop products for the trade that are ahead of the curve in satisfying unmet needs. They also develop products where the mission is to set new standards on what is already available with improved formulas that make a measurable difference. Most importantly, their reputation continues to thrive with the toughest-to-please customer of all; The professional technician. So, every product in the JLM range continues to be tested by technicians before it is launched. To earn and maintain their trade-trusted standing the team at JLM Lubricants ensure that every product contains the highest percentage possible of active ingredients including the best chemical composition. For example, a deep dive into the JLM DPF range of products reveals a high concentration of cerium and platinum. This allows regeneration to take place at a much lower temperature and in a much shorter time. The advantage of cleaning at a lower temperature is that it’s incredibly effective in city vehicles without the risk of damaging the DPF at an excessively high temperature. As we know, platinum coats cylinders, promotes soot reduction, extends the life of the DPF, and promotes DPF regeneration. Meanwhile, cerium reduces ash which helps to extend the life of the DPF. “Other products use cheaper ferrous metal content which means more ash in the long term. These are important examples that not all products in a category are created equal. Another JLM global bestseller is the GDI Cleaner. With this product JLM Lubricants was entering an existing market with room for improvement. The JLM formula was put through a number of stringent tests on real vehicles in the test track. Within one hour of application, the injection pattern and the emissions were restored to the factory settings on all vehicles tested. I could go on with for example the petrol and diesel Emission Reduction Treatments which show time and time again that an MOT fail can become a pass after just one application, not to mention the range of workshop hero service products. “The overriding message I would like to share is that for any technician, any workshop looking to build their reputation, their commitment to sustainability, and their Lean credentials, can do no better than choosing JLM Lubricants as their additives partner. Take the multi-awardwinning workshop A&J Fleetcare, one of the winners of Top Garage in 2022 and runners up last year. They use the full range of JLM products, and they also recommend many for customers to use in between visits to their units in Leeds. It’s a great feeling when the winners of the awards you are sponsoring love your products too!” Mike concluded: “We are very much looking forward to this year’s awards which will be attended by Gilbert Groot, JLM Lubricants Global CEO and the JLM UK team. A warm welcome awaits so we hope you come over and say hello!” www.jlmlubricants.co.uk www.aftermarketonline.net
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