DECEMBER/JANUARY 2024 AFTERMARKET 19 www.aftermarketonline.net a vehicle’s carbon footprint. Having a detailed understanding of the nuances and the different types of fluids available that are specifically designed to enhance the performance and reduce emissions of these new and existing breeds of car, will result in workshops becoming trusted advisors on sustainable driving practices. There are expert-level training programmes already available to help upskill on such knowledge. For example, at PETRONAS Lubricants International we offer professional training for passenger and commercial workshops. Our automotive service provides some of the top-quality products to our workshop partners, as well as expert advice on to how to grow independent workshop owners' business in today’s complex market and offer support where needed. These services allow the most up to date information and expertise to be easily accessible, easily digestible and readily available, so look out for these kinds of training solutions via apps which can be downloaded in the palm of your hand. Making full use of such training can help to boost marketing power, giving you the edge versus competitors in terms of service delivery. Networking and collaborative training can also be beneficial in upskilling teams effectively in this new era of sustainable mobility. Team-work: We’re in this together It’s important to note that the onus isn’t simply on the workshop owner. To successfully navigate the changing automotive landscape and achieve broader industry goals on greener driving, collaborating with partners and distributors is key. You are not alone! By sharing learnings, knowledge and ideas, we can build a better future. The PETRONAS Workshop Network, is one example of a workshop peer group that offers valuable training resources and support to futureproof businesses. These resources offer workshops the opportunity to enhance their technical skills, broaden their knowledge base, and develop a sustainable mindset. The launch of the MyPLI app is also a great example of how peers can connect with each other. Developed with the professional community in mind, the app offers users a competitive advantage by giving greater access to industry-leading tools and insights. Therefore, by working closely with industry stakeholders, workshops can remain at the forefront of advancements and provide their customers with the best possible service. Customer-centric approach Driving is undoubtedly changing. Vehicles are evolving – as they must. The customer must be at the centre of everything workshops do in order to offer the best, personalised support. It is essential to understand where customers are on their own sustainability journey too. You can only prioritise the needs of your customers and maintain your competitiveness in a crowded market by arming yourself with the training, knowledge, and network.
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