With the warm weather beginning to recede, it is time to think about windscreen wipers. Safety is the baseline, but what about upselling to a product that can do an even better job? First Line is looking to remind technicians to keep an eye on the condition of wiper blades all year around, as Marketing Manager Alex Jarvis-Cleaver observed: “Wiper blades are persistently exposed to changeable weather and temperatures during the summer, and are the car’s first line of defence against sharp showers, bugs, road dust and grime. Drivers and technicians usually consider winter the time to check, and replace where necessary windscreen wiper blades, but it’s something to bear in mind during summer too.” Key signs Alex continued: “The key signs wiper blades need replacing are smears and streaks on the glass, which are usually caused by cracked edges in the wiper blades’ rubber structure. Wiper blade rubber hardens in hot weather, and as the blade ages, it will start to skip across the glass, meaning they are no longer performing to the optimum 42 AFTERMARKET OCTOBER 2023 WIPERS www.aftermarketonline.net level. Its important drivers don’t allow their wiper blades to deteriorate to the point where visibility is compromised. While summer brings hot and sunny weather, we’re also prone to sharp showers and poor road conditions just as in winter, so it’s not a time to be complacent.” Commenting on the Borg & Beck wiper offering, Alex observed: “All Borg & Beck Wiper Blades are manufactured from 100% natural rubber, with a liquid graphite coating that not only delivers a smooth, streak-free and silent operation, but has the additional benefit of providing excellent longevity.” For more information, visit: www.firstlineltd.com Safety-crucial Commenting on DENSO’s wiper offering, DENSO Europe, Pan European Strategic Marketing Manager, Fatiha Laauich observed: “As a safety-crucial component, DENSO wiper blades are meticulously manufactured and tested to ensure they meet precise standards of fit and performance. With a proven OE heritage and a history of pioneering new designs, DENSO wiper blades should be the first-choice replacement option, as they are thoroughly tried and tested, so their quality and performance make them a Above: TRICO is offering a number of wiper fitting videos on its YouTube CLEAN SLATE; CLEAN SCREEN Wipers are a year-round product, but they come into their own as autumn and winter beckon
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