For the last few months, Snap-on has been running a prize draw, with the main prize being an original Model T Ford that has been reconstructed as a Snap-on Salesman car as seen in the 1920s. The winners were announced at an event at the company’s diagnostics base in King’s Lynn in July. The car had been shipped from the USA, so it was appropriate that the aforementioned event was itself an American import, albeit a more modern example. Having been inspired during a recent trip to America, Managing Director of Snap-on Diagnostics UK Mark Ost decided to run a British version of the Rapid Continuous Improvement (RCI) Day. With marquees set up outside the branded building, departments from Snap-on Diagnostics and Garage Equipment were showcasing what they have been doing over the last year. Each of the departments spent time putting together their offering, with the presentations on the day given a movie or TV theme. Each department voted for who they thought was the best offering, with management also picking a winner. 52 AFTERMARKET SEPTEMBER 2023 ON THE ROAD www.aftermarketonline.net Snap-on Diagnostics recently challenged its staff to showcase what they do, and used the occasion for its long-awaited Ford Model T prize draw Focus Making our way around the colourful stands, we stopped to talk to Harry Barrett, European Product Manager for Diagnostic Software and Hardware. He said: “Our focus today is to show the progress we have made since 2009 when we started to put our handheld products into Europe under the PDL Sun brand. We also want to show that we don't stand still and we're always looking to the value proposition, which is more than just selling the tool at day one; It's been there for the customer if they need support.” Commenting on the experience of the RCI day, Harry added: “It’s great to have everyone come in, including our field service team and the sales guys, to have a bit of fun, see what other teams are doing, learn something from it and hopefully go away and start thinking differently.” We next grabbed Matt Boyce from the company’s marketing department: “Our focus is around marketing automation. We've implemented an automated process for all of our diagnostic customers. From the moment they purchase a product from Snap-on, they receive regular content via email with information resources to get the most out of their diagnostic products.” RAPID IMPROVEMENT – TO A (MODEL) T
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