Standout MEYLE UK Sales Director Andrew Tress said: “MEYLE's focus will be on the HD product line and new eSolutions. Visitors will find automatic transmission service kits as well as the new and innovative MEYLE HD control arm for Tesla Model 3 and Model Y, which provides a durable solution that promises to be a standout in its category. MEYLE will also give an overview of the product range. “ MEYLE will be on Stand E60. Wheel of fortune Meanwhile, BookMyGarage will be looking to enable visitors to their stand to become a winner via their very own wheel of fortune. Prizes are set to include a free two-day consultancy with the company’s Chief Marketing Officer that is worth £2,000. There are also three commission-free bookings per month for three months up for grabs, and a website for a year worth £720. The company will also be demonstrating their products on-screen at the Aftermarket-sponsored Networking Lounge, with a focus on cosmetic repair bookings and integrating with TechMan. BookMyGarage will be on Stand S120. Interest If you are interested in prizes, ALLDATA is making available a discounted one-year subscription to ALLDATA Repair with labour times for anyone who registers interest or signs up at the show for a 14-day free trial. ALLDATA will be on Stand R120. Unveiling On the diagnostic kit side, Snap-on will be unveiling the latest additions to the Fast Track Intelligent Diagnostics Scan Tool Family. Snap-on will be on Stand P130. Fresh Niterra UK is the new name for NGK Spark Plugs UK, and the company will be hitting the ground running for its first Automechanika Birmingham with its fresh branding. With this in mind, racing drivers Nic Hamilton, brother of Lewis, will be on the stand on Tuesday 6 June, and Max Coates will be on the stand on Thursday 8 June. Niterra UK Marketing Manager Mark Hallam said: “We are looking forward to once again exhibit at Automechanika Birmingham. It is always a great show as it gives us the opportunity to engage with our garage customers. We have plenty of exciting things to speak to them about including our NGK Academy training initiative which has already proven to be popular with independent garages and also our EGR valves range which has recently been expanded. We are delighted that Nic and Max will be joining us and we expect some other of our motorsport ambassadors are also likely to be in attendance.” Niterra UK will be on Stand E90. Lighting solutions OSRAM and Ring will be teaming up on their stand to shine a light on lighting, as well as aftermarket battery care, workshop tools and inspection lamps, with a range of interactive features and experts from both brands. If that’s not enough, there will be prizes for visitors too. OSRAM Lighting Marketing Manager Terri Clark said: “We pride ourselves on our premium quality range and believe that we have the best lighting solutions for everyone, so we’re excited to share all of this with the automotive aftermarket and discuss opportunities with different businesses.” Ring Marketing Manager Henry Bisson added: “Automechanika Birmingham is always an excellent show for us to communicate with current and new customers about what we can help them with, whether that’s lighting solutions or one of our other ranges from Ring that are only continuing to grow in popularity.” OSRAM and Ring will be on Stand M111. Valuable opportunity For those wanting a taste of the future, today, Opus IVS will be running live demonstrations of their Remote Assist Program (RAP) on a car on their stand, through which users can run their DrivePro device with the virtual support. The company will also will be giving away a DrivePro Elite diagnostic tool to a garage, along with 12 months of free IVS 360 live support. Garages enter by visiting the stand any time during the show. Karl Booth, Head of Sales for UK and ROW at Opus IVS commented: “We’re really looking forward to being back at Automechanika Birmingham. It’s a valuable opportunity to demonstrate diagnostics solutions that can save time with first-time fixes and boost garage profits.” The prize draw will be made live on the company’s stand at 3pm on Thursday 8 June. Opus IVS will be on Stand W70. Growth potential Garage Hive will be unveiling a new integration at the show, as Garage Hive Director Alex Lindley explained: “We’re really looking forward to the return of Automechanika Birmingham. It’s an excellent opportunity to meet like-minded garage owners, reflect on shared challenges and discuss garage growth potential. We’ll also be launching a new parts supplier integration at the show, which will bring further timing-benefits for workshops.” Visitors to the stand will also have the opportunity to win a free ticket for the company’s upcoming garage owners conference, The Blend 2023, taking place on Saturday 7 October in Birmingham. Garage Hive will be on Stand P60. Professional durability Pichler Tools will be bringing a crosssection of their kit to the show, including their heavy-duty heat inductor, workshop coil spring compressor, an automatic brake bleeder along with wheel bearing removal kits. Steve Prince, Managing Director at Pichler Tools UK commented: “Pichler Tools was first known for specialist injector and glow plug removal kits. There’s now a lot more products in our range to help garages grow their profits. The simple fact is nothing beats showing garages our products. They then instantly see for themselves not only the manufacturing quality and professional durability of Pichler Tools but also understand exactly what specific jobs particular products do and how they work so well.” Pilcher Tools will be on Stand S88. Showcase Supertracker will be at the show to demonstrate its CCD wheel alignment system and its cordless STR1 laser aligner, and will also be launching a new laser wheel alignment technology product. Julia Blake, Marketing Director of Supertracker observed: “Our strength as a 36 AFTERMARKET JUNE 2023 AUTOMECHANIKA BIRMINGHAM 2023 www.aftermarketonline.net
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