Aftermarket December/January 2023

DECEMBER/JANUARY 2023 AFTERMARKET 43 initial vehicle readings, and also during subsequent adjustments. The rear slip plates facilitate easy rear geometry alterations and the built-in front radius plates facilitate east front geometry adjustments. Once again, Tecalemit’s 3D systems provide a comprehensive vehicle geometry print out for your customer.” Malc concluded: “it is always worth remembering that the alignment system merely confirms the vehicle geometry configuration. The alignment system doesn’t undertake the adjustments for you, no matter how expensive it is. The team at Tecalemit Garage equipment always advocate that the first thing to remember with any wheel alignment system is that it’s the vehicle technician that makes the adjustment to the vehicle geometry, not the wheel alignment system. So when a wheel alignment equipment supplier informs you the system they sell is the best, is that because it is the only type of system they supply?” For more information, visit: www.tecalemit.co.uk/ equipment-we-supply/wheel-servicing- equipment/wheel-alignment Conversion According to Clive Seabrook, CEO at Pro-Align, approach is everything: “Here are the key steps to converting the wheel alignment opportunity with an industry leading aligner from Hunter and making 2023 your most successful year ever. “No matter what work a car comes into your workshop for, even if it’s just a replacement bulb or wiper blade, it makes sense to give the vehicle’s geometry a QuickCheck. With the right Hunter equipment, this check can be completed in a matter of seconds and could help identify a significant number of profitable paying opportunities. Once you have the results of the preliminary wheel alignment check, use the tools of the Hunter system to show the customer their results. These can be delivered via physical printouts, a flightboard in the customer reception area or through HunterNet which emails the results directly to the customer’s inbox or smartphone.“ “It pays to tell the customer about their results as soon as you’ve carried out a QuickCheck. Discussing this with them before they’ve left the workshop means they are more likely to approve the job, increasing your conversion rate significantly. “For far too long, the automotive aftermarket has endured a shady reputation of recommending work that doesn’t need doing. Make sure you don’t fall into this trap and build long-term trust with your customers by telling them their alignment results regardless of the outcome. Even if all settings are within tolerance and no work opportunity exists, they will be grateful that you have provided this additional service free of charge and are much more likely to trust your recommendations next time work is required.” Then there is training: “From the reception staff through to the workshop technicians, adopting a speculative alignment approach requires the participation and involvement of all staff. Train them all and get them involved in the process, so together you can create a winning system.” It also pays to review results: “Using HunterNet, you will be able to accurately monitor how many additional opportunities you’ve created and converted. It’s important to review this and compare across any other sites you may have or previous months so that you can continually improve your system and convert even more opportunities.” Clive added: “Wheel alignment servicing is one of the most lucrative services businesses can be using to boost profit and revenue significantly to their workshop. In fact, wheel alignment offers profit margins of around 88%, which is significantly higher than brakes on 49% and tyres at 16%. With seven in 10 cars on the road suffering from some form of misalignment, there’s plenty of paying opportunities to be made. Yet, businesses across the country are missing one simple trick; Offering a free wheel alignment check for each and every car that rolls through their doors.” For more information, visit: www.pro-align.co.uk Customisable Lastly, Supertracker’s branding has been updated, following its purchase by Straightset in April. Marketing Manager Julia Blake observed: “With subtle updates to the logo and styling, it’s a mark of respect to the Supertracker heritage spanning over three decades, yet modernised to reflect the positive direction forwards that the brand needed to take, under its new ownership. “The iconic Supertracker aligners are manufactured in Britain. The range consists of laser aligners for car and commercial uses, either wall mounted or available on mobile units, and computer aligners for cars available as either six sensor or eight sensor versions There are a number of customisable options to meet the needs of fast fit workshops, used car centres, independents and motor dealerships. “ Julia added: “Straightset move forwards with Supertracker we are proud to offer customers an uncomplicated range of simple to use, yet effective wheel alignment equipment supported by a national fleet of service engineers, underpinned with a clear brand direction.” For more information, visit: www.supertracker.com Below: Hunter Elite TD from Pro-Align Businesses are missing one simple trick; Offering a free wheel alignment check for every car that rolls through their doors ”