Aftermarket September 2022

NEWS New parts brand to enter aftermarket MONTH 2017 AFTERMARKET 5 www.aftermarketonline.net Automotive aft software desig Business mana -yas e e s in on seseo c ting pr or epr ock mana s, st our sale e ytae gr Int ermarket ned for the gement . age o-use pack t d ounting an c ent, ac gem rs tocfa ortMo /10 7 y Used b Autopart For further information or to request a demo, pleas www.mamsoft.co.uk/autopart or call us on 01226 35 e visit 2901 A new parts brand is opening in the UK, with its global HQ based in London. SMIC Autoparts is an offshoot of Indian manufacturer and distributor Sona Mandhira Private Limited (SMPL), and has set up its head office in Knightsbridge, backed up by a distribution centre in the Midlands. SMIC Autoparts will use an established distribution network in the Middle East, Europe, North America, South America and Africa via its offices in the UAE and India. A U.S office is due to open later this year. According to Mandhira Kapur, founder of SMIC Autoparts and CMD of SMPL, the aim is to make SMIC Autoparts the number one car parts brand in the world: “We can’t wait to be out talking to the industry about our new product lines and expect to see our distinctive Lion logo in garages up and down the country in the very near future.” The e-commerce platform will go live in autumn 2022. In the meantime, For more information, email: enquiry@smicautoparts.com SEPTE BER 20 2 AFTERMARKET 7 My Precious! New NGK spark plug promotion NGK is offering members of its BoxClever independent garage loyalty scheme triple points when they purchase Iridium and Platinum precious metal spark plugs, until the end of 2022. BoxClever members will receive thirty points each time they collect and return the NGK single boxes the spark plugs come in – three times more than usual – with members able to exchange points for prizes of their choice. Mark Hallam, Marketing Manager, NGK Spark Plugs (UK), said: “There‘s never been a better time to fit our Iridium and Platinum spark plugs. These precious metal spark plugs may be more expensive, but they also offer many benefits when compared with standard nickel plugs and this fantastic promotion makes them an even more attractive purchase.” The promotion runs until 31 December. For more information, visit: www.ngkntk.com/uk Missing out on upselling? Garages may be missing out on additional income opportunities, as a survey from Castrol finds that 35% of motorists are never offered a choice of consumables during servicing. 28% of those surveyed said they were sometimes offered an upgrade. Only 19% said they were always given a choice. This is despite the fact that 51% said they would be willing to pay more for better-quality consumables. Meanwhile, only 40% of motorists are typically contacted by their workshop between services to discuss any potential work that might need doing between scheduled services. Commenting on the survey, Layla Yebaile, Service and Maintenance Marketing Lead at Castrol said: “The survey highlights the benefits of quality interaction with the customer whenever they visit, both to harness appropriate up-sell opportunities, and to build trust in workshop expertise and the work carried out.”