Aftermarket September 2022

SEPTEMBER 2022 AFTERMARKET 47 www.aftermarketonline.net bulb on a vehicle. Instead of simply replacing a blown bulb with a like-for-like part, technicians could upsell to a new pair of upgrade bulbs, such as OSRAM’s new Night Breaker 200, an ECE-approved and road legal replacement.” Added convenience Terri added: “Having access to the correct bulb is essential. Garages and workshops should be able to find the right bulb for well-known brands of cars, bikes and trucks using specialist tools such as OSRAM’s Bulb Replacement Guide. “Simply enter the vehicle type or search via the OSRAM order number or ECE Reference, before selecting the required light source and technology. Whether searching for low beam, high beam or daytime running light applications, as well as halogen, LED or xenon technologies, all OSRAM products provide quality, powerful, light output.” For more information, visit: www.osram.co.uk Benefits of upgrading Upselling to a higher quality bulb benefits both the garage and customer, as Lumileds’ Richard Armstrong observed: “Cheap is often not cost-effective when it comes to vehicle lighting. The tight confines and complexities of modern car engine bays can often mean that replacing a bulb can take a few hours – not something that a workshop wants to have to rectify at its own cost. Lumileds also advises changing bulbs in pairs, because when one fails, the other is likely to be not far behind.” Halogen is the most common type of bulb on the market: “Heading up Lumileds’ halogen offer is the multi- award winning Philips RacingVision GT200, which broke new ground when it became the first halogen bulb to be rated at +200% compared to the industry standard. Meanwhile Philips X-tremeVision Pro150 headlights are an incredible all-round halogen bulb, made for outstanding performance, producing up to 150% brighter light, with up to 450 hours lifetime, and supreme durability. For the style- conscious who would also like a better performing bulb comes Philips WhiteVision Ultra, its cool white light giving a sharp look in the headlight's reflector and significantly improved visibility with over 60% more light than a standard bulb. “There is also a full selection of Philips HID Xenon upgrade bulbs, and Lumileds also produces Philips LED retro-fit LED headlamps, signalling and interior lights for all vehicle applications. All are thoroughly tested, controlled and certified to the highest ECE requirements, fulfilling the necessary performance and safety criteria to make them suitable for replacing halogen bulbs for all motoring circumstances.” For more information, visit: www.philips.co.uk Upselling When looking to upsell bulbs, HELLA, Senior Head of Marketing and Communications Helen Goldingay believes the product a garage stocks will be vital: “In addition to the inherent quality of the products, HELLA’s range is designed to stand out in the retail environment. The attractive packaging ensures that its product categories such as Standard, Performance, Design, Long Life and of course, Xenon, are recognisable at a glance. Furthermore, icons and QR codes are also incorporated to provide additional information on service life or light colour, as well as showing the suitable applications and vehicle types. “When technicians understand the different types of bulbs and their unique selling points, it instils a level of trust with their customers and allows them to respond quickly and efficiently to any need, as well as to increase profit margins.” Headlight adjustment Headlight adjustment also offers a potential income stream, as Helen observed: “Misaligned headlights are a common sight during the hours of darkness. Therefore, as a matter of course, workshops should offer a lighting and alignment check for all customers. To make this opportunity a reality for workshops, Hella Gutmann offers the SEG beamsetter series, a new generation of alignment tools. Reflecting the fact that the requirements of workshops vary, the SEG range comes in several different specifications. “While each features a digital luxmeter to precisely calculate the glare rating of the low beam and the light intensity of the high, as well as a high quality fresnel lens, the top of the range SEG V also comes with automatic levelling, an 8.4” touchscreen, vehicle recognition via car history and an USB interface, to provide the complete solution for every current lighting configuration from halogen to Matrix LED high beam assist.” For more information, visit: www.hella.com Below: Philips RacingVision GT200