Aftermarket September 2022

T erri Clark, Lighting Marketing Manager at Osram commented: “With lighting technology constantly evolving, the options for technicians are endless. OSRAM is urging garages to check, change and upgrade with OE standard equipment, and benefit from the quality of OE brands’ products and support offered. ”As an OE lighting manufacturer, OSRAM is all about product quality, so garages and mechanics know that what they are fitting to their customers' vehicles is the highest standard possible. The OSRAM team also work closely alongside customers, listening to and building on feedback, to ensure workshops have the appropriate level of support and knowledge when it comes to vehicle lighting.” Make the most of it OSRAM has some key tips for technicians and garages to make the most out of the incoming lighting season. The first tip is to always replace in pairs. Terri commented: “Nearly a fifth of vehicles will fail their MOT because of an issue with their lights, usually for something as simple as a blown bulb. It’s therefore really important for technicians to carry out quick and easy checks on the car’s lights during a service or before an MOT – it’s key and simple to resolve. 46 AFTERMARKET SEPTEMBER 2022 LIGHTING www.aftermarketonline.net BRIGHT IDEA Understanding the opportunity represented by lighting will mean you are in a good position to generate additional income, and help your customers too Visibility is only at its optimum level when both headlights are functioning equally. Only then will the driver get the full advantage of the combined headlight beam. Replacing just one failed bulb can result in an unbalanced or unpredictable headlight beam that can cause serious hazards.” The next suggestion is to brighten your customer’s day with a bulb upgrade: “Of course,” said Terri, “brightness is a key factor when it comes to bulb quality, and customers, given a choice, can opt for products that provide more brightness on the road ahead. OSRAM’s latest launch, the OSRAM Night Breaker 200 halogen upgrade range, offers motorists the best and brightest bulbs on the market, with 200% brighter light than required by law, significantly improving road illumination and safety. By using cutting-edge technology, OSRAM’s Night Breaker 200 upgrade halogen bulbs deliver a high light output. The powerful headlight bulbs are up to three times brighter and provide up to 20% whiter light. The light beam extends up to 150 metres and the strong luminosity of the bulb provides improved, wider visibility.” Of course, an upgrade is also alighting season offering profit opportunities for garages: “As an expert in automotive lighting, OSRAM recognises the profit opportunities to be had when replacing a blown or failed