Aftermarket September 2022

SEPTEMBER 2022 AFTERMARKET 37 www.aftermarketonline.net Above: Mike Schlup including direct injection with or without a turbo or catalytic converter. The special detergent in the JLM formulation cleans the fuel system including injectors, inlet and outlet valves, spark plugs and combustion chamber. The net effects are lower deposits of combustion residues in the cylinder and cleaner exhaust gases; The octane number boosted by 2-4 points plus an increase in engine power with better fuel economy. All this from a product that is added to the fuel tank before refueling. “For diesel vehicles, JLM have the diesel equivalent, aptly named Diesel Extreme Clean. This cleans the entire fuel system with lower emissions and fuel consumption as a result. It is also powerful enough to clear soot accumulation from the DPF, EGR and turbo vanes. Another product from the JLM stable, the Diesel Injector Cleaner makes light work of the tough job of cleaning the injectors, again saving fuel and restoring engine power.” Service Often when a car is being serviced, the oil is changed. This opens up an opportunity, as Mike observed: “When a technician adds the JLM Engine Oil Flush Pro to the old oil before adding the new, then even old and very dirty engines are cleaned with a corresponding improvement in engine performance and a reduction in fuel consumption. “Motorists cannott fight the price at the pumps. So, they must trust their technician to keep their vehicle in tip top condition because they also have access to best of breed maintenance and prevention products that will keep workshop bills down. By choosing JLM products, a technician can also increase their revenues with rinse and repeat sales at service, maintenance, and repair. Technicians are also telling us that motorists are now really looking for products they can use between workshop visits to keep their vehicle in good health. They are buying these products from their local garage because of the relationship they have. It takes the guesswork out of standing in front of a shelf of ‘me too’ products and walking away with something that is not up to the task. This of course builds even more sales in the workshop and a healthy additional income. Stockists Mike concluded: “It is no coincidence that to date, this year has been our best ever for JLM products and our biggest customers are technicians buying JLM from their local motor factor stockist. Technicians can choose JLM products with confidence because they have heard great things about the brand; They have read about the products in good quality trade publications such as Aftermarket and if they are not presently using JLM products they are open to a conversation and they invariably know a technician who’s a raving fan. Their next step is putting some of JLM’s hero products through their paces. We welcome those conversations.” For more information, visit: www.jlmlubricants.com