Aftermarket April 2022

B ecause of the rapid advancement of technology, it is all too easy to overlook tremendous opportunities. When it comes to getting your website set up right, unless you have a professional web developer on staff, you are probably better off deferring to experience, and contracting the work out. All you need to get a competitive advantage is working with experts who know precisely how to help the business grow and ensure that your customer has a fantastic and efficient online experience. Time is money Don't worry if you have loads of HD images of car parts decorating the webpage to grab customer attention. If you use a professional company, they will be able to do the magic and make sure that load time does not get affected and let the magic happen. Of course, we know a second’s delay can make busy customers flick away to your rival's website. Smooth as butter Are you frustrated with page jumps and shifts, tapping somewhere and landing somewhere else? With optimized website responsiveness, the pros make sure that the user experience when exploring the site is as smooth as butter. Less intrusive and more effective. Security You probably already know how frustrating digitalisation gets when you encounter bugs, spam, and hacker attacks, especially when you know your website has the personal data of your customers, including sales details. What you need is to include Google Core vitals with your website design, in order to make for a positive web experience for site visitors. Then there is security. For example, when working with our clients, we code our websites HTTPS instead of HTTP to make it hard for your rivals to make things difficult for you. Possibilities If you use a professional team to help you attract those wandering the internet looking for someone to fix or modify their cars, your business will be presented in the right way. When we are working with a garage, we see our job as to design their website so that search engines and potential customers can discover it quickly. We use our knowledge to create a webpage that's both user-friendly and search-friendly. Remember, time is money, so choose the professionals. 16 AFTERMARKET APRIL 2022 BUSINESS www.aftermarketonline.net MARKETING BASICS: WEB DESIGN Getting marketing right is vital, so in the first in a new series, Natalia Gauth from Garage Marketers offers some tips on getting your website right About Garage Marketers: Garage Marketers is an auto-repair marketing firm that offers solutions to small garage owners. Its aim is to lift auto-repair garages above their rivals. It looks to help clients build a strong online presence, helping garages fill bays with cars on a frequent basis. BY Natalia Gauth, M.D, Garage Marketers