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NOVEMBER 2021 AFTERMARKET 43 www.aftermarketonline.net would be expected of a company that consistently demonstrates such high levels of technical competence, a supporting catalogue, with comprehensive cross-reference data and imagery, is instantly accessible through the Dayco website and app, as well as via TecDoc.” For more information, visit: www.daycoaftermarket.com First Line is also growing its steering and suspension portfolio, with more than 9,100 references now available. Global Marketing Director Jon Roughley commented: “We’re proud of our commitment to constantly develop and extend our core steering and suspension range. This milestone is a fantastic achievement and is thanks to our strong heritage and team of experts who are dedicated to bringing the very best parts to our aftermarket customers. “When First Line introduced its steering and suspension programme back in 1992, the 1,000-reference portfolio led the way in providing a comprehensive offer for aftermarket professionals. Since then, the range has continued to grow considerably, with the company committing significant investment to ensure factors and their workshop customers are able to identify and order the premium quality components, whether using either First Line or Borg & Beck steering and suspension brands.” For more information visit: www.firstlineltd.com Compelling combination According to Dr. Holger Hättich, Vice President Global Business and Channel Development ZF Aftermarket, brands Like Lemförder and TRW provide a good steering and suspension offer for customers. "Our product brands have always stood for a compelling combination of innovation and experience. What's more, our customers can always rely on us to offer a broad portfolio which they can use to their advantage to gain market share and secure their own growth.” Dr. Hättich added: “Through ZF [pro]Tech, independent workshops are offered a comprehensive service package that includes access to vehicle-specific installation instructions and all relevant technical information on ZF Aftermarket and other branded products. In addition, a series of training courses allow workshops to acquire comprehensive knowledge on Next Generation Mobility.” For information on courses and more go to: aftermarket.zf.com/ Positive feedback Schaeffler launched a range of FAG steering and suspension components recently, and both factors and garages have been offering positive feedback. Right: Examples from Comline’s burgeoning steering and suspension range BMF in Leeds was the first distributor to put stock from the range on the shelves. BMF Director Mohammed Riaz said: “We are proud and pleased to become the first distributor of FAG steering and suspension components in the UK. It was an easy decision to make, as you can see the quality in every part, which are all packed in smart, strong cartons, and the support I have had from the Schaeffler team is second to none.” Offering observations from his use of the products, Matt Wiseman of Wiseman Motor Services said: “FAG gives us the confidence that when we open the box we will have all the components required to complete the job first time and the part we are fitting meets or exceeds the quality of the original part being removed – with no downtime waiting for a nut or bolt to arrive that is not included in some aftermarket components.” Hayley Pells of Avia Autos was given items from the range in order to get a local nurse’s vehicle back on the road. She said: “Fitting the FAG brand means the customer is benefiting from the best quality and excellent value for money and we as a repairer are making the most of our ramp time. Everything we do is geared towards helping professionals carry out the best possible repairs using the highest quality components.” Commenting on the reaction from garages, Schaeffler Sales Director Matt Selby said: “It was clear from Schaeffler’s online steering and suspension Tea-break training session that the FAG range was one that they would be keen to install. Now that the distribution level is increasing, more garages are getting the chance to fit the products, with glowing reports being received from technicians and workshop owners around the country.” For more information, vist the REPXPERT workshop portal: www.repxpert.co.uk Below: Examples of the First Line steering and suspension portfolio
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