July/August 2021

NEWS Lumileds football competition launches MONTH 2017 AFTERMARKET 5 www.aftermarketonline.net With a Summer of European International Football ahead, Lumileds – who are licensed to manufacture and market Philips Automotive Lighting products – are launching a football skills competition where the best entries will win tournament footballs. The competition asks people to show off the quality of their footballing skills, in whatever way they want, on a video, which can win them one of the hundreds of the footballs in the prize pool. It’s all for fun, yet the underlying message for the automotive aftermarket is the simple but serious “It’s All About Quality.” Lumileds Brand Ambassador, Andy Savva, a.k.a The Garage Inspector, launched the competition with a video, which promotes the “It’s All About Quality” message. This can be viewed on the Aftermarket homepage: www.aftermarketonline.net The “It’s All About Quality” Football skills competition will run until 11 July, the final day of Europe’s major football international tournament. Competitors can enter by sending their quality skills videos to media@chicane.marketi ng To find out more: philips.com/racingvision For a Philips competition exclusive to Aftermarket, turn to page 54. JULY/AUGUST 20 1 AFTERMARKET 7 Bestselling marketing author supports DPF Doctor Network In a collaboration supported by Kalimex, bestselling marketing author Dee Blick is working with Darren Darling, founder of The DPF Doctor Network, to provide marketing know-how to his members. The initiative sees Dee, who is also the longstanding retained marketer of Kalimex, provide top marketing tips in a series of tailored videos accompanied by the one-page-plans she has become renowned for. Commenting on the joint venture, Dee said: “Kalimex and I have worked with Darren for several years. It was during a three-way conversation with Darren that we began talking about the importance of marketing. Darren said this was an area where his members would really appreciate some guidance and direction.” Darren Darling added: “The response from our network to Dee’s first two videos and one- page support plans has been incredible. She understands the opportunities and the challenges that we face on the marketing front.” For further information please contact Colin Benzie colin@kalimex.co.uk Ben announces Industry Leader Challenge Ben’s 2021 Industry Leader Challenge (ILC) fundraiser The Climb takes place 30 October – 8 November and will see a number of automotive industry company leaders climb Mount Kilimanjaro in order to raise £300,000. The charity says this year’s ILC is the biggest yet. To show support and donate visit: https://giving.ben.org.uk/pf/ilc2 021-theclimb-555ae LKQ Euro Car Parts: Focus on summer LKQ Euro Car Parts has outlined the five key areas of vehicle health that garages should be focusing on this summer: 1. Air con 2. Fluid levels and quality 3. Wipers 4. Battery testing 5. Tyres Colin Cottrell, Marketing Director at LKQ Euro Car Parts, said: “Many people are getting back on the road for the first time in a long time, and they’ve got long distances planned, with staycations on the cards this summer and family and friends to reconnect with. A vehicle health check only takes around 15-20 minutes to complete, so can easily be added to jobs that are already booked in. We’ve created a handy business toolkit to help garages promote vehicle health checks in the waiting room, as well as online and on social media, to encourage more inbound enquiries.” https://omnipart.eurocarparts.com/ omnihub