April 2021

BY Brett Emerson, Consumer Sales Director, Bridgestone B ridgestone – now recognised as a global leader in sustainable mobility and advanced solutions – has received a number of positive test results in recent times for its product range, which has been simplified and revitalised in the past two years. Notably, the new Potenza Sport, the Turanza T005, the Weather Control A005 EVO and the Duravis All Season van tyre are recent additions to the line-up and all (bar the Potenza Sport and Duravis) benefit from Bridgestone’s unique DriveGuard run-flat technology, which allows motorists to keep on moving for 50 miles, at speeds up to 50mph, after a puncture. Experience In a nod to the past, Bridgestone has leant on its many years of motorsport experience to produce the Potenza Sport, which is arriving at dealers shortly having been revealed in December 2020. This next generation tyre represents a new standard in premium, high-end sports performance, providing best-in-class performance in the dry supported by a premium wet package. Tested by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, Potenza Sport 14 AFTERMARKET APRIL 2021 BUSINESS www.aftermarketonline.net For garages looking to capitalise on tyres, Bridgestone says it has looked to the past, present and the future in developing its range SIMPLIFIED, SUSTAINABLE AND SPORTY achieves the best performance in both dry braking (shortest braking distance on a dry surface) and cornering and straight-line stability (maintaining vehicle stability when travelling both in a straight line and through a curve) versus competitors in the premium segment. With an EU label A-grade in wet grip across its full line-up and deemed best performer in wet cornering and handling in further tests performed by TÜV SÜD as well, Bridgestone Potenza Sport also offers outstanding wet performance. In a huge early coup for the product, it has been selected as the exclusive original equipment tyre for the Lamborghini Huracán STO supercar, as well as long-time partner Maserati’s MC20 supercar. For the present, and so much snow, frost and ice to negotiate in recent times, Bridgestone’s latest Duravis All Season van tyre is also being seen as a crucial piece in the overall product jigsaw, which boasts an ‘A’ rating in wet handling. Like the Weather Control A005 EVO consumer tyre, the Duravis All Season has been designed to deliver year- round control, safety, and convenience, using Bridgestone’s advanced, high silica NanoPro-tech compound technology. Bridgestone has combined the compound with a new mixing technology that improves its silica dispersion to