February 2021

FEBRUARY 2021 AFTERMARKET 25 www.aftermarketonline.net Eventually the problem will recur. At the next service or as is more likely before then, our motorist takes their car back to the garage, mistakenly believing that the technician did not do the job correctly first time round. But he did. Let’s rewind to what should have happened instead… When the customer collected their vehicle, delighted with the service and the more-than-fair bill, their mechanic explained that if they were going to continue the pattern of stop-start, short distance driving for the foreseeable future the problem would recur. This could be easily prevented however. Purchasing four bottles of the appropriate JLM professional additive, to be applied regularly in the future, will keep the engine and exhaust system clean. JLM products are part and parcel of the high value customer service a mechanic provides because driving patterns have changed. And this has required a shift in focus from replace to repair and to prevention – with the focus on prevention in between workshop repairs, MOTs, and services. Top five Here are the Top 5 JLM Lubricants’ products to promote and sell to your customers on this basis. 1: Diesel Extreme Clean As the JLM flagship in-tank additive, Diesel Extreme Clean represents superb value for money. Combining multiple top products in the range such as the platinum and cerium- based diesel particulate filter cleaner this is the ultimate all vehicle health check and power booster. 2: Petrol or Diesel Emissions Reducer Formally known as the JLM Catalytic Exhaust Cleaner, this is the perfect preventative solution for the consumer. After any service, four cans can be sold to the customer to add every three months (depending on mileage). This will keep the engine in top condition, reducing emissions and improving fuel economy. It also acts as a reminder that it’s time for a service when the last can has been used! Because the diesel version has a cetane booster and the petrol version has an octane booster it is an easy added value sell for hot hatchback and sports car customers. 3: Turbo Cleaner Often the crucial part of a vehicle that’s taken for granted, until it goes wrong that is and the customer is faced with a hefty bill. Modern turbos will be kept clean and provide the power boost they are intended for with this in-tank additive. With tighter emission controls always looming this is another great pre-MOT product. 4: Petrol Extreme Clean We must not forget the petrol car owner, and thankfully JLM has also covered this. It’s a multi-product treatment in a single dose and I can offer my personal recommendation after clearing an engine fault light on my Hyundai Coupe. With a single dose, power was restored within 48 hours and the warning light was cancelled. 5: Petrol GDI Cleaner This is one of the newest products in the range and is already proving itself a winner. It targets direct njection engines precisely with a unique and proven formula, which also cleans non-direct injection engines. Customers should buy between three and four treatments a year from you to help prevent costly GDI injector failures. For more information visit www.jlmlubricants.co.uk